Category: Content Marketing

What Can Law Firms Learn From LinkedIn: An Integrated Content Strategy

Law firms can learn a great deal about a successful content strategy from an unexpected source, LinkedIn. More than just a professional social networking site, the LinkedIn platform also proved its ability to implement a strongly successful content strategy. This strategy worked so well; it brought them to the top search result for queries of […]

How Lawyers Can Use LinkedIn for Content Marketing

Lawyers have a range of tools at their disposal for advertising and marketing, including LinkedIn. This content platform can deliver excellent visibility without any cost; you just have to put in the time and effort. This ability began about two years ago when LinkedIn opened up the publishing part of its platform to all its […]

Using an eBook to Establish Thought Leadership at Your Law Firm

Can a free ebook help you grow your practice? Absolutely. While it certainly takes some time and effort to craft an eBook worth sharing, it’s much easier than publishing a printed book – and yet it can still yield many of the same benefits. By targeting a specific audience, discussing some of their most pertinent […]

How Email Segmentation Can Help Law Firms Keep Clients Engaged

Those in the world of marketing know that you will see better results if you use segmentation as part of your email marketing campaign since potential clients appreciate personalization. According to a recent report on the industry from Emma Email Marketing, 21% of respondents never use segmentation, Why Email Segmentation Matters Research from eMarketer found […]

Why Law Firms Need to Adopt a Campaign-Driven Marketing Approach

What Is Campaign-Driven Marketing? A marketing campaign can be defined simply as a collection of activities (email, social media, events, PR, online advertising, etc.) that are aimed at a specific target audience and center around a specific topic. Effective marketing campaigns target certain niches by creating premium content relevant to a target audience. A campaign-driven […]

PR Marketing vs. Content Marketing for Legal Marketers

Law firms have more ways than ever before to communicate with prospective clients. Yet many firms continue to rely on PR marketing rather than tapping into the potential of content marketing. What exactly is the difference? Content marketing offers an effective and relative method for leveraging valuable content across a variety of channels. Law firms […]

A/B Testing: Increasing The Success Of Your Email Marketing Campaigns

Email marketing allows you to build relationships with your prospects as you send them emails in the hopes of converting them into clients. But simply typing a message and sending it out won’t do. An email marketing campaign should not only be efficient; it has to be effective enough to make sure that your prospects […]

COPE-ing Strategy for Law Firm Content: Create Once Publish Everywhere

Marketing success is increasingly linked to the quality of your law firm content. It’s how you demonstrate expertise, build your brand, and create relationships with clients, prospects and influencers. Where should you house your content? You want to be where your potential audience is, but with increasingly lean staff and ever expanding formats, channels, and platforms, it […]

Conducting the Podcast Interview: A Few Tips

A podcast interview is best enjoyed by listeners when conducted in a conversational style. That doesn’t mean that, as a host, you can wing it. You have to spend some time preparing and reading up on your guest and devising an outline for the episode that you can riff off of.  But beware of too […]

10 Content Marketing Tactics for Legal Vendors

Content helps to build your brand, establish expertise, develop trust, and generate leads. Whether you’re a startup tech company or a mature organization serving the legal community, potential customer and industry leaders use content to find and validate you, what you do, and the products and services you offer. Here are top ideas, formats, and […]

Top Hosting Services for Legal Podcasts

Podcasts can be a great way for a law firm to communicate with their online audience. They’re a perfect way to capture the attention of people who are interested in what you’ve got to say, but don’t want to sit down and read an article. Podcasts allow people to absorb information while they’re doing other […]