Our Insights
Why Professional Services Firms need Enterprise Social Networks
Has the effective transfer of tacit knowledge become a reality? Thirteen years ago we lived in a different world. The hot buzzword back then was Knowledge Management. KM as defined by Wikipedia "comprises a range of strategies and practices used in an organisation to...
Why Most Agencies Don’t Get Social
This one will probably get me in trouble. Nonetheless, I believe its time somebody said it. Most ad and PR agencies don't really understand social media as a way to engage with customers and prospects. I am not the only one who believes it. I have had many a...
Insider Tips to Successfully Launch an Enterprise Social Network
Launching a successful Enterprise Social Network ("ESN") is not about technology. It's about people Let me repeat that. Launching a successful Enterprise Social Network is not about technology. It's about people. As a social business consultant, I have been a part of...
What’s Next? Four Emerging Social Networks to Monitor
Pinterest? Been There, Done That. Instagram? That's yesterdays' news. Tell me what's hot. Tell me what's new. Tell me what, as a social media marketing professional, I should be paying attention to. Well....after conducting exhaustive research and speaking to...
Seven Value Propositions of Enterprise Social Networks
By now most companies are aware of the value of social media marketing. Many companies have set up their presence on the public social networks: Facebook, Twitter, LinkedIn, YouTube... Some are even taking advantage of the newer social networks such as Pinterest,...
What Can Kids Teach Us About Social Media?
Do you find yourself constantly competing for your kids attention? When you are having dinner, or at a movie or sitting in the car trying to have a conversation? I do. All the time. It is a constant source of irritation for me because as a divorced father I really...
Social Business: If Your CXOs Are Not Social, Your Business is Not Social
Sponsorship is not the same as leadership. When working with clients, one question I always ask before I take on a project is "what is the level of support and involvement that your executives plan to have?" The answer I usually get is that the executives have...
Social Business: The Top Five Myths
Back in December of 2011, Pernod Ricard USA hired me as a consultant. They hired me to help them build and deploy what they called, "a Facebook type application for our employees." A few weeks after being there and after spending some time meeting and interviewing the...
Social Business – How Social Impacts Customer Service
I recently attended an exclusive event in NYC where Marc Benioff, Chairman and CEO of Salesforce.com introduced the concept of "How to Become a Customer Company." It is the new vision for Salesforce.com that Benioff is trying to sell and it focuses on "the customer"...
Enhancing Business Processes with Social Collaboration
The concept of employee collaboration has been around for a while. Twelve years ago while working at KPMG, we were trying to figure out how to build a knowledge management system that would allow employees to share knowledge and locate experts within the company. We...
How to Measure the ROI of Your Law Firm’s Social Media Marketing
As a marketer or business development professional within a law firm, it’s critical to quantify your marketing efforts in order to prove to senior partners that they are indeed effective. To truly see whether your law firm’s social media marketing efforts are leading...
Our Posts
- LinkedIn Launches Video Cover Stories and Other New Features Legal Marketers Should Know About
- How Law Firms Can Benefit From Campaign-Driven Marketing
- Data Analytics For Law Firms: 11 Valuable Metrics Legal Marketers Should Track
- 10 Ways for Legal Marketers to Find, Engage, and Grow an Audience on Social Media
- How to Use Hashtags on LinkedIn to Grow Your Law Firm’s Audience
