Our Insights
Social Business: The Top Five Myths
Back in December of 2011, Pernod Ricard USA hired me as a consultant. They hired me to help them build and deploy what they called, "a Facebook type application for our employees." A few weeks after being there and after spending some time meeting and interviewing the...
Social Business – How Social Impacts Customer Service
I recently attended an exclusive event in NYC where Marc Benioff, Chairman and CEO of Salesforce.com introduced the concept of "How to Become a Customer Company." It is the new vision for Salesforce.com that Benioff is trying to sell and it focuses on "the customer"...
Enhancing Business Processes with Social Collaboration
The concept of employee collaboration has been around for a while. Twelve years ago while working at KPMG, we were trying to figure out how to build a knowledge management system that would allow employees to share knowledge and locate experts within the company. We...
It’s time to integrate social into your business
The time is now! Now is the time to figure out how you can integrate social technologies into your business. We are way past the "social media is a fad" stage. Social is real and its here to stay. According to a recent study conducted by McKinsey on how social...
The 5 Types of Conversion Rate Optimization Tools Law Firms Need
Driving traffic to your website is a great start, but it’s not a strategy in itself. You need your website to generate real leads that will lead to new business for your law practice. This is where conversion rate optimization (CRO) comes in. Use CRO to persuade...
Our Posts
- 16 Ways to Increase your Law Firm’s Instagram Followers
- 5 Underused Video Ideas to Generate Leads for Your Law Firm
- Account-Based Marketing Can Help Law Firms Gain A Competitive Edge
- Lead Nurturing Emails For Law Firms: The Ultimate Conversion Tool For Your Firm
- 8 Simple Ways to Optimize Your Law Firm’s Website for Lead Generation
