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Social Business: The Top Five Myths

Social Business: The Top Five Myths

Back in December of 2011, Pernod Ricard USA hired me as a consultant. They hired me to help them build and deploy what they called, "a Facebook type application for our employees." A few weeks after being there and after spending some time meeting and interviewing the...

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It’s time to integrate social into your business

It’s time to integrate social into your business

The time is now! Now is the time to figure out how you can integrate social technologies into your business. We are way past the "social media is a fad" stage. Social is real and its here to stay. According to a recent study conducted by McKinsey on how social...

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The 5 Types of Conversion Rate Optimization Tools Law Firms Need

The 5 Types of Conversion Rate Optimization Tools Law Firms Need

Driving traffic to your website is a great start, but it’s not a strategy in itself. You need your website to generate real leads that will lead to new business for your law practice. This is where conversion rate optimization (CRO) comes in. Use CRO to persuade...