Our Insights

What Can Kids Teach Us About Social Media?

What Can Kids Teach Us About Social Media?

Do you find yourself constantly competing for your kids attention? When you are having dinner, or at a movie or sitting in the car trying to have a conversation? I do. All the time. It is a constant source of irritation for me because as a divorced father I really...

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Social Business: The Top Five Myths

Social Business: The Top Five Myths

Back in December of 2011, Pernod Ricard USA hired me as a consultant. They hired me to help them build and deploy what they called, "a Facebook type application for our employees." A few weeks after being there and after spending some time meeting and interviewing the...

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It’s time to integrate social into your business

It’s time to integrate social into your business

The time is now! Now is the time to figure out how you can integrate social technologies into your business. We are way past the "social media is a fad" stage. Social is real and its here to stay. According to a recent study conducted by McKinsey on how social...

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12 Custom Google Analytics Reports Every Legal Marketer Needs

12 Custom Google Analytics Reports Every Legal Marketer Needs

Google Analytics is an essential web analytics component for every legal marketer’s toolbox. Through the use of Google Analytics, legal marketers can uncover a tremendous amount of data about their law firm’s website that can be used to enhance marketing and business...