Our Insights

Why Most Agencies Don’t Get Social

Why Most Agencies Don’t Get Social

This one will probably get me in trouble. Nonetheless, I believe its time somebody said it. Most ad and PR agencies don't really understand social media as a way to engage with customers and prospects. I am not the only one who believes it. I have had many a...

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What Can Kids Teach Us About Social Media?

What Can Kids Teach Us About Social Media?

Do you find yourself constantly competing for your kids attention? When you are having dinner, or at a movie or sitting in the car trying to have a conversation? I do. All the time. It is a constant source of irritation for me because as a divorced father I really...

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Social Business: The Top Five Myths

Social Business: The Top Five Myths

Back in December of 2011, Pernod Ricard USA hired me as a consultant. They hired me to help them build and deploy what they called, "a Facebook type application for our employees." A few weeks after being there and after spending some time meeting and interviewing the...

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LinkedIn for Law Firms: A 12 Step Plan for More Quality Leads

LinkedIn for Law Firms: A 12 Step Plan for More Quality Leads

For many lawyers, LinkedIn remains an untapped resource for new leads and business opportunities. Though LinkedIn is a crucial tool for law firms, simply being on the platform is not enough. To drum up those leads, you need to be thoughtful and intentional about how...