Our Insights
How Lawyers Can Use Zoom Like a Pro: 13 Tips and Tricks for Better Video Meetings
Remote working tools such as teleconferencing systems and internal messaging platforms were already on the rise, even before the pandemic. Then, with the unprecedented events of the past 7 months, such tools became...
How Law Firms can Align Video Ads to Each Stage of the Buyer’s Journey
For your law firm’s most effective video ad strategy, try aligning video content with the 3 stages of the buyer’s journey. By creating videos with a funnel-focused mindset, you can nurture and convert more leads into...
10 Tips for Attracting Followers to Your Law Firm’s LinkedIn Page
If you follow our blog, then you understand that LinkedIn is one of the most powerful social tools for business development. When you put the effort in, you can use LinkedIn to generate leads, make connections, and...
6 Tips to Improve your Law Firm’s Content Performance
If you follow our blog, you’ve heard it before: content is king. In today’s world, good content isn’t good enough - your content needs to be great. Content should be well-written, relevant, and valuable to your...
Four Steps to Creating Successful Law Firm Landing Pages
The right landing page can make a tremendous difference in the results you achieve with your digital marketing efforts. Whether visitors are coming from paid advertisements, social media links, or search engines, your...
A Checklist for Running a Successful Law Firm Marketing Campaign
If you’re a legal marketing professional, chances are one of your many tasks is planning and executing digital marketing campaigns. The numerous details and steps that contribute to your campaign, however, can be quite...
What Law Firms Need to Know About LinkedIn’s New Stories Feature
LinkedIn recently announced a redesign complete with some new features to create a friendlier platform. In line with social media giants Facebook and Instagram, LinkedIn will now offer “Stories” - or content that is...
13 Webinar Promotion Tips to Guarantee Nobody Misses your Law Firm’s Next Webinar
Webinar usage among law firms and companies has skyrocketed over the last few months, which shouldn’t come as a surprise. Webinars are the next best option to an in-person meeting or event. Here at Good2bSocial, we...
The Ultimate Checklist for Building a Great Law Firm Website
Your law firm’s website is, without a doubt, the most important piece of virtual real estate you own. In the modern world, the website has taken the place of a polite receptionist, an impeccably decorated office and a...