Our Insights
7 Tips for Designing a Law Firm Social Media Page That Stands Out
People decide whether or not they’re going to follow your law firm on social media the minute they land on your page. Generally, people will judge a firm’s social media presence on two factors: how interesting the...
LinkedIn Launches Video Cover Stories and Other New Features Legal Marketers Should Know About
LinkedIn has been helping professionals bring their story to life for years. The online professional network continues to evolve and they recently released several new features designed to maximize their on-platform...
How Law Firms Can Benefit From Campaign-Driven Marketing
You can’t begin to achieve your law firm’s marketing goals until you clearly define them. Clever commercials or enlightening podcasts will be only that if they are not tied to strategic, measurable goals. Once you...
10 Ways for Legal Marketers to Find, Engage, and Grow an Audience on Social Media
Social media marketing is table stakes these days. Everyone is doing it, so the only way to stand out is to do a better job than your competition. Growing your audience is important, but not enough. You must engage...
How to Use Hashtags on LinkedIn to Grow Your Law Firm’s Audience
LinkedIn is constantly improving to better serve users. Though the platform has been around since 2003, they introduced the use of clickable hashtags in 2016. Other platforms have been using them much longer, and...
Marketing Automation 101: A Guide for Law Firms
As digital marketing evolves, there are more and more channels for law firms to manage. Email, social media, paid advertising, content delivery...there is a never-ending list of activities to perform in order to gain...
4 Common Account-Based Marketing Mistakes Law Firms Make
Account-based marketing (ABM) is part of a modern approach to B2B law firm marketing. We’ve seen law firms experience very real results from account-based marketing, as opposed to traditional, less targeted marketing...
Clubhouse Best Practices for Lawyers
Clubhouse is without a doubt the hottest new social media platform for lawyers. Although it was only recently launched in April 2020, in less than a year the platform has amassed a whopping 10 million users. Because...
13 Reasons Your Law Firm’s Social Media Engagement is Suffering
How is it that you can post to social media so often with seemingly well-written content but people just aren’t engaging with it? Law firms, big and small, want more engagement around their social media posts but don’t...