Our Insights

Social Media Tools for Law Firms

Social media marketing is easily one of the best ways to reach your law firm’s core demographic without a huge financial investment. It can, however, be both time-intensive as well as have a sizeable learning curve. There are five main categories of this form of...

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Developing a Podcast Strategy for Your Law Firm

Audio is an effective yet frequently underutilized medium in content marketing. While podcasts aren’t the only type of audio content out there, they have been growing in popularity. The 2018 Infinite Dial Study by Edison Research found that over 22% of the US, or 73...

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Getting the Most from Your Law Firm’s Livestream

Video is becoming a must-have in the content world. It’s increasingly popular and important, and your target audience now expects to be able to find information easily via video media. In a recent survey from Livestream and New York Magazine, results showed that four...

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The Role of Lawyers in the Marketing Process

While many lawyers recognize the importance of marketing for growing their practices, there are still a great number of lawyers who are anti-marketing for various reasons. Some lawyers are generally skeptical of the need for marketing, uncomfortable with the idea of...

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Top 5 Law Firm Twitter Accounts

As we progress deeper into the digital age, there’s no questioning the power of social media. Equally beneficial to advertisers, business owners, entrepreneurs, and lawyers alike, the various social platforms have the ability to reach audience members all around the...

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How Law Firms Can Implement UTM Tracking

UTM tracking is an incredibly useful tool when it comes to tracking the traffic to your law firm’s website. With UTM tracking, you can easily get the relevant tracking information from multiple sources. There are even free tools to display the information, such as the...

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