Our Insights
Podcast Ep. 102: How Law Firms Can Take Advantage of LinkedIn’s New Feature Updates
In this episode, Guy Alvarez explores the many benefits of staying active and engaged with your audience on LinkedIn. He stresses the importance of law firm company pages as well as personal pages for the attorneys at your firm. Tune in to find out why both are...
Infographic: Social Media Best Practices for Legal Marketers
Legal marketers have realized the power and influence social media has on their law firm's brand. There is no better platform that can do all of the following - increase your firm's visibility, gain clients' trust and build relationships. Savvy marketers know...
Law Firm Google Ads: A Campaign Setup and Optimization Checklist
Google Ads are effective at delivering quality traffic and leads right to your law firm. Through keyword targeting, Google displays your ads only to those searching for your legal services. The search behemoth has a global audience and audience data that is unrivaled....
How to Run a Successful LinkedIn Ad Campaign for Your Law Firm
As LinkedIn continues to rise in popularity, it’s pivotal to learn how to run a successful LinkedIn ad campaign for your law firm. LinkedIn’s membership and usage continues to grow and the platform is one that allows a high degree of targeting by industry and...
10 Best Practices for Your Law Firm’s Blog
The benefits of your law firm’s blog should not be understated. A blog fraught with accurate, relevant, and engaging content can earn your firm recognition as an authoritative source and thought leader. Here are the 10 best practices for your law firm’s blog that will...
What Legal Marketers Should Know About Google’s Broad Core Updates
Google's broad core updates happen about 3 times per year and the latest one was rolled out in September. So what does that mean and how does it affect law firm websites? Well, Google will typically make at least one change every day to improve our search results,...
Podcast Ep. 101: Law firm video marketing success: How attorneys can craft engaging videos to attract clients.
In this podcast, Guy interviews Robert Weiss, a marketing president at MultiVision Digital. Listen to the advice Robert has for attorneys looking to incorporate video as part of their law firm’s content marketing strategy. In the episode, Robert shares tips and...
What are Microsites and Why Should Your Law Firm Have One?
Unlike your main law firm website, which provides a comprehensive overview of your entire practice, law firm microsites are more singularly focused. They are often developed to support a larger website and share specialized editorial or advertising content. A typical...
Why Law Firms Should Use Inbound Marketing to Generate More Leads
Law firms can generate highly qualified leads through inbound marketing strategies. If you’re not familiar with the term, inbound marketing is a strategy for attracting more qualified leads organically through content creation, essentially drawing in potential clients...
Valuable Social Media Metrics Law Firms Should be Tracking
Law firm focus has shifted from merely participating in social media marketing to generating real business results from it. If your firm is on social media and posting frequently, but not achieving a measurable business impact, it's possible you're not focusing on the...
Law Firm SEO: Topic Clusters and Pillar Pages
A law firm website must be comprised of engaging and educational content in order for it to rank in a competitive position on Google. This applies to all of your website pages - practice area pages, attorney bio pages, and blog pages. However, it’s simply not enough...
Our Posts
- YouTube for Law Firms: How to Boost Video Visibility
- Podcast Ep. 106: Why Law Firms That Focus on Content Experience Drive Higher Client Engagement
- A Beginners Guide to Online Marketing for Lawyers
- Law Firm SEO: Topic Clusters and Pillar Pages
- Advances in Law Firm Marketing: How America’s Top 200 Firms are Evolving
