Our Insights
Account Based Marketing for Law Firms
A growing number of law firms and B2B-focused industries are adopting account based marketing (ABM). Account based marketing is a strategy that directs marketing resources in order to engage with a specific set of target accounts. Firms both large and small find ABM...
Data Analytics For Law Firms: 11 Valuable Metrics Legal Marketers Should Track
As a legal marketer in a data-driven world, you’re no doubt aware of the fact that there are a variety of data analytics and metrics that need to be tracked in order to understand your law firm’s marketing performance. They key to using data to make better decisions...
UTM Tracking: What Are UTM Codes and How Can Law Firms Use Them?
A UTM parameter, or UTM code, is simply a tracking tag that you add to the end of a URL. By adding a UTM-parameter to your URL you can use monitoring tools like Google Analytics to measure where your traffic comes from and how visitors behave on law firm’s website...
Law Firm SEO: 7 Ways to Dominate Local Search
Do you want local clients to stumble across your law firm online? For this to happen, a local audience needs to be able to find your firm’s website online. How important are local searches? Very important. In fact, “near me” or "close by" type searches grew by more...
A Comprehensive Guide to Law Firm Marketing Analytics
The only way to know if your law firm’s digital marketing efforts are meeting your goals is, of course, to measure results and track analytics. Otherwise, there is no way to tell if your campaign is on the right track or running off the rails. Legal marketers cannot...
A Legal Marketer’s Guide to Analyzing LinkedIn Advertising Performance
Once you’ve created and launched a LinkedIn ad campaign for your law firm, you’ll need to analyze its performance and look for opportunities of improvement. Tracking and analyzing ad performance can help you glean insights, optimize strategy, and ensure you are...
A Guide to Republishing Your Law Firm’s Blog Posts for More Exposure
No matter how great your law firm’s blog is, it’s unlikely that your audience takes the time to read every piece you publish. Rather than be discouraged by that fact, see it as an opportunity to do more with less. There are certainly some nuances to keep in mind in...
Which Canadian Law Firms Have the Best COVID-19 Resource Centers?
COVID-19 presents unique and complex legal and business implications for people around the world. In response, many Canadian law firms have developed COVID-19 website resource centers to better serve the evolving needs of their clients and the public. Below, we dive...
How Lawyers Can Improve Their Podcasting Voice
Podcasting is a powerful tool, and one of the most critical components of a podcast is the speaker’s voice. A high quality podcast voice can be the difference between an engaging and exciting podcast or a lackluster one. If you are already leveraging podcasts as part...
How Law Firms Can Use Paid Social Media for Lead Generation
Social media is much more than just a way to grow your law firm’s brand and connect with current clients. When done properly, you can actually use sites such as LinkedIn, Facebook, Twitter, and Instagram to generate real leads for your practice. Moreover, social media...
Improve Your Law Firm’s SEO with a Website Audit
Search engine optimization (SEO) is not a “set it and forget it” kind of thing. All of the factors that determine where your website shows up in search results are in constant motion. Other web pages, users, search ranking algorithms, and even the internet itself, are...
Our Posts
- Google Ads For Law Firms: Indispensable Tricks You Need to Know
- The Future of Law Firm SEO: On-SERP SEO
- Agile Law Firm Marketing: Why It’s More Important Now than Ever
- Improve Your Law Firm’s SEO with a Website Audit
- Benefits of Google Analytics for Law Firm Marketing and an Easy Guide to Getting Set Up
