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How to Build an Online Law Firm Marketing Strategy
Your future clients are almost certainly online, and that’s where they will look for your services. However, planning strategies to gain visibility online can be complex and even overwhelming. How can you create a...
The 10 Most Important Tips for Law Firm SEO
Law firm SEO is constantly evolving, and because of that, it is difficult to know if you’re using the latest best practices. With so many SEO techniques out there, how do you determine which ones are worth your time...
Why Great UX is Important for Law Firm Website Design
With so much emphasis on SEO, it can be easy to forget what happens once someone lands on your website. If you’ve done all your legwork through digital channels, you should have some pretty strong traffic coming to...
How Law Firms Can Improve Their Client Experience with Personalization
When we slip on our coziest shoes or sit down in our favorite chair, a warm and fuzzy feeling of comfort unlike anything else sets in, as if the footwear or furniture was made just for us. It’s so reliably relaxing...
Social Media for Law Firms: Focus on Quality Content Over Quantity
Lawyers and law firms appear to have gotten the message about social media marketing. In fact, according to the 2020 American Bar Association Legal Technology Survey Report, four out of five lawyers say their firms are...
The Ultimate Guide to Law Firm Internet Marketing
The internet is a huge environment and growing every day. Almost 5 billion people throughout the world use the internet, and marketing experts know that meeting your target audience where they are is crucial. Here’s...
How to Hire an SEO Consultant for Law Firms
No matter how talented your digital marketing team is, getting some outside support can prove invaluable. Hiring an SEO expert can offer several benefits such as improving a website’s performance and saving time that...
Everything Law Firms Need to Know About Google Analytics 4
In the tech space, the tools at our disposal and the associated terminology fluctuate more than the late, great Prince decided to change his stage name. This time up, the “Artist Formerly Known as Universal Analytics”...
How Lawyers Can Use LinkedIn Creator Mode
Content is an essential part of standing out on LinkedIn. How is your content performing on the social media site? If you’re spending time on LinkedIn but not quite meeting your goals for the platform, you may want to...