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Reaching Your Law Firm’s Target Audience

Reaching Your Law Firm’s Target Audience

Does your law firm's target audience – the people you’re currently reaching – represent the ideal client you want to attract? With so much going on in digital marketing, it’s easy to get caught up in counting the wrong numbers and chasing after the wrong people. We...

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Benefits of Instagram Creator Accounts for Law Firms

Benefits of Instagram Creator Accounts for Law Firms

Law firms of all sizes are continuing to expand their use of Instagram. In today's blog post we take a look at Instagram creator accounts for law firms. Personal accounts on Instagram are by far the most popular type of account, but over time, the acclaimed platform...

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SEO Fundamentals for Law Firms: Link Building

SEO Fundamentals for Law Firms: Link Building

Over the next few months, we will be covering SEO fundamentals for law firms on this blog. Today, we are focusing on off-page SEO and the concept of link building. Link building is an important SEO strategy for law firms that have websites with low domain authority....

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The Top 5 Twitter Influencers on Real Estate Law

The Top 5 Twitter Influencers on Real Estate Law

Over the past several weeks we have been featuring lawyers who are on Twitter that are considered thought leaders on social media in their particular practice area. Influencer marketing is a marketing strategy that has proven to be an effective client acquisition...

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How Law Firms Can Use Instagram Stories

How Law Firms Can Use Instagram Stories

While the Instagram Stories feature itself is not new, it is still a largely untapped tool among law firms. Many brands regularly use the feature to promote their companies and products by posting fun photos and videos, creative infographics, and interactive content....

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Top 5 Twitter Influencers in Tax Law

Top 5 Twitter Influencers in Tax Law

Advertising and marketing have become more difficult today due to the plethora of innovative tactics and technology aimed at connecting with consumers. One non-traditional strategy that has rapidly gained popularity across many industries is influencer marketing....

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Five Essential Digital Skills for Law Firms

Five Essential Digital Skills for Law Firms

Navigating the digital industry as a law firm can be overwhelming. Check out these five digital skills for law firms that will get your firm started.   1. Video Video is one of the most prominent tools in the digital world right now. According to MarTech, videos...

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