Our Insights
It’s Time to Prioritize SEO for Law Firms. Here’s Why.
Does your law firm give Search Engine Optimization (SEO) the respect it deserves? SEO is the most powerful digital marketing tool lawyers and law firms can leverage today. Make effective use of these tactics, and...
20 Law Firm Website Design Tips to Reduce Bounce Rate
High bounce rates are bad for business. For web marketers, reducing bounce rate is an important part of strategy. Bounce rates can provide key insights that reveal opportunities. If you can identify high bounce rates,...
The Ultimate Guide to Email Marketing for Attorneys
Email isn’t as exciting as some newer digital channels, but that’s no reason to set it aside. Right now, email is one of the most popular marketing channels, and for good reason. HubSpot research says that email...
PPC Marketing for Lawyers: 30 Tools to Improve Your Campaigns
PPC is a complex area of digital marketing. Legal marketers often wonder which resources can help them to navigate an ever-evolving PPC landscape. Here we break down some of our favorite tools to help with PPC...
Do You Really Need a Content Marketing Agency for Law Firms?
We all know by now that content is king in digital marketing. While content is constantly evolving, from written thought leadership to videos, to audio content, and everything in between, the importance of content...
Social Media Marketing for Attorneys: 10 Tips for Writing Engaging Social Media to Promote Your Content
Social media is geared toward people who scroll. How can you turn scrollers into readers? It’s important to ensure your social media content previews entice users to view the full-length content. Here are ten tips to...
SEO for Lawyers: Your Top 15 SEO Questions, Answered
SEO is a big deal. It’s a topic we discuss often on this blog, and it’s one we get a lot of questions about from lawyers. Have you had questions about SEO for lawyers? Keep reading for the top 15 SEO-related questions...
The Best Times for Legal Marketers to Post on Social Media
All social media posting is not created equal. The content of your posts, the makeup of your audience, and other factors - like timing - can make a big difference in your online awareness and engagement. Data has shown...
What Does the Marketing Team of the Future Look Like for a Law Firm?
If Doc Brown pulled up in your driveway - flux capacitor intact and full of fuel – and offered you a chance to do anything, learning how to build the law firm marketing team of the future wouldn’t make the top one...