Measuring Success: Social Media ROI for Law Firms

How can we measure the success of our social media strategy? That is one of the questions I am most frequently asked. Can I determine a true ROI (return on investment)? How many likes should my page have on Facebook? How many followers should I have on Twitter? How...

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Keyword Research Tools for Law Firm SEO

Keyword research is the foundation of SEO (search engine optimization) and crucial for success in pay per click marketing. The importance of proper keyword research can not be understated. As with just about everything else related to marketing online, having the...

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Useful Google Sheets Add-ons For Law Firm Marketers

Since its start in February of 2007, Google Sheets has been an important resource for its many users. From programmers to teachers to entrepreneurs, this free, web-based application’s potential is seemingly limitless. This is especially true for marketers,...

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