Social Media Marketing – Finding the Right Mix

Social media marketing is an extremely effective tool in raising brand awareness and creating vehicles for engagement with your clients and prospects. In order to maximize its effectiveness, a social media marketing strategy must consider three distinct media...

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Introducing the Legal Marketing 2.0 Podcast

We’re excited to announce the launch of the Legal Marketing 2.0 podcast,  a weekly podcast for lawyers and legal marketers who are interested in exploring the latest trends in digital marketing, social media, content marketing, intelligent content, measurement...

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Content Can Help Pave the Road to Distinction

May marks the release of the Am Law 100, the annual ranking of the nation’s highest-grossing law firms by The American Lawyer magazine. And the latest results continue to show a trend that’s been underway for the last few years. The Am Law 100 appears to be separating...

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An SEO Checklist for Law Firms

Search engine optimization (SEO) is an essential part of any effective online marketing strategy. While many marketing methods can bring your law firm traffic and leads in quick bursts, SEO provides a slow and steady stream of potential clients that will grow over...

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Listen Up! Social Media is Not a Bullhorn

The most common mistake that organizations and individuals make on social media is too much promotion and too little listening. I call it “the bullhorn approach.” Too many believe that social media is just another advertising and marketing channel where...

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