Our Insights
How to Get Your Law Firm Content Found and Read
Build it and they will not come. They need some help to find you. Aside from the therapeutic value of getting your thoughts down on paper (or screen), the super useful piece you spent more than a little time writing...
Social Media Marketing – Finding the Right Mix
Social media marketing is an extremely effective tool in raising brand awareness and creating vehicles for engagement with your clients and prospects. In order to maximize its effectiveness, a social media marketing...
Introducing the Legal Marketing 2.0 Podcast
We're excited to announce the launch of the Legal Marketing 2.0 podcast, a weekly podcast for lawyers and legal marketers who are interested in exploring the latest trends in digital marketing, social media, content...
[Webinar] SEO Basics in an Hour for Lawyers and Legal Marketers
Are you concerned that you're missing potential leads and clients because they can’t find you online? Are your competitors showing up in search results instead? How your site shows up in search engine results has to do...
How Social Media has changed PR and Corporate Communications at Law Firms
The focus today is in creating and executing a robust content marketing strategy
Networking for Lawyers: Build Your Brand With Content and Social
“I want to bring in more clients and raise my profile at the firm.” “I’d like to move to different role at my firm.” “I’m looking for opportunities outside the firm.” “After multiple interviews, I got passed over for...
Content Can Help Pave the Road to Distinction
May marks the release of the Am Law 100, the annual ranking of the nation’s highest-grossing law firms by The American Lawyer magazine. And the latest results continue to show a trend that’s been underway for the last...
Listen Up! Social Media is Not a Bullhorn
The most common mistake that organizations and individuals make on social media is too much promotion and too little listening. I call it "the bullhorn approach." Too many believe that social media is just another...
LinkedIn Matched Audiences: A Game Changer for Corporate Law Firms
LinkedIn unveiled its new advertising platform LinkedIn Matched Audiences, with three tools: website retargeting, account targeting, and contact targeting, to help marketers target prospects with more personalized...