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Why Most Agencies Don’t Get Social

Why Most Agencies Don’t Get Social

This one will probably get me in trouble. Nonetheless, I believe its time somebody said it. Most ad and PR agencies don't really understand social media as a way to engage with customers and prospects. I am not the...

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Social Business: The Top Five Myths

Social Business: The Top Five Myths

Back in December of 2011, Pernod Ricard USA hired me as a consultant. They hired me to help them build and deploy what they called, "a Facebook type application for our employees." A few weeks after being there and...

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