Our Insights
Should Law Firms Consider Outsourcing their Content Marketing?
Legal marketing has changed more in the past two years than in the previous 50. The digital economy has forever altered the way lawyers and law firms interact with their clients. Content Marketing has emerged as a...
Why Law Firm Blogs Need SEO
Search engine optimization is the process of optimizing your website and blog so they appear as high as possible in search results for specific keywords or phrases that are relevant to the legal services your firm...
Creating an Online Publishing Strategy for Law Firms (Book Review)
“Advertising is telling the world you’re a rock star. Content marketing is showing the world that you are one.” The authors included the above Robert Rose quote on page 4 of Creating an Online Publishing Strategy for...
How Lawyers and Legal Marketers Can Use Hashtags to Enhance Their Reach
Hashtags allow legal marketers to categorize their content so that their intended target audience can find it, read it and share it.
What Is Marketing Automation and Why Should Law Firms and Companies Care?
Marketing automation refers to the use of software and other technologies to automate repetitive tasks and improve the effectiveness of online marketing, including email, social media, websites and any content you...
What is Law Firm Content Marketing?
90 percent of business-to-consumer (B2C) companies and 93 percent of business-to-business (B2B) companies use content in their marketing mix, according to a Marketing Profs/Content Marketing Institute study. We can...
How Lawyers Can Use Keyword Research to Find Their Niche
All online searches begin with someone — maybe a client or a prospect — typing a keyword into a search box. Finding out what they’re typing, what keywords they’re using to find a lawyer like you is a coveted insight....
![[Webinar] Lawyers and Legal Marketers: How to Make Your Content Appealing to the Media](https://i0.wp.com/good2bsocial.com/wp-content/uploads/2017/03/legal-content-media-coverage.jpg?resize=300%2C200&ssl=1)
[Webinar] Lawyers and Legal Marketers: How to Make Your Content Appealing to the Media
UPDATE: Video and slides available here. How do you get the attention of editors and reporters? Join The Legal Writers Bureau's award-winning journalists: Kris Fischer, former editor in chief of the New York Law...
LinkedIn's New Look: What Lawyers Need to Know
LinkedIn has rolled out their new profiles and user interface, which has many lawyers asking, where did everything go? The new experience mimics the mobile app, and although it looks and feels different, LinkedIn's...
20 Advanced Instagram Tips for Law Firms
Instagram is a really powerful platform that needs serious consideration in your marketing efforts. Currently, Instagram has over 800 million monthly users, so chances are good that your target audience is present there. Sometimes legal marketers assume that Instagram...
Our Posts
- A 9-Step Guide to Effective Content Marketing for Law Firms
- Developing Your Law Firm’s Video Marketing Strategy
- 7 Timeless Digital Marketing Strategies That Work for Law Firms
- Law Firm SEO: Leveraging Search Engines to Get More Clients
- 5 Reasons You Shouldn’t Use ChatGPT to Create Your Law Firm’s Website Content
