Our Insights
Law Firm SEO is About More Than Keywords
Law Firm SEO Market Research While keyword research is one of the most important aspects of good search engine optimization (SEO) for any law firm, to start there is like starting to read a book from the second...
8 Tips to get Senior Partners to Understand the Value of Social Media
I had a conversation with the senior managing partner of a mid-sized law firm last week. I was referred to him through a good friend who suggested that I should contact him about the services we provide. I spoke to him...
Using Content Marketing to Increase ROI for Your Law Firm
We’ve stressed in previous blog posts the importance of creating content to market your law firm. This time, we’re providing a quick refresher course on the steps your law firm should take to increase the return on...
What Factors Determine the Position of Your Ad on Google Ads?
Law Firm Pay-Per-Click Advertising When it comes to law firm pay-per-click (PPC) advertising, Google Ads is king. The potential reach of Google’s advertising network is unmatched, and with so many targeting and...
How SEO Can Help Lawyers with Reputation Management
Reputation Management for Law Firms Reputation management should be an integral part of your law firm’s online presence. Without a strategy for managing the online reputation of your firm’s brand, the image you present...
Remarketing Vs. Retargeting: What's the Difference?
Search Engine Marketing for Lawyers When you get into the digital marketing world you’re bound to run across terms that are unfamiliar. Two terms that generate a lot of questions in search engine marketing for lawyers...
Five Tips to Consider When Hiring for Social Media
I recently had a conversation with an old acquaintance from law school who is now a practicing lawyer at a successful law firm - that shall remain nameless for anonymity. Once we caught up and she learned I had changed...
Top 9 SEO Tools for Law Firms
SEO Tools for Law Firms Search engine optimization is one of the most important aspects of your law firm’s online presence. Like it or not, search engines play a huge role in determining how many people are going to...
A Lawyer’s Call to Marketing
Where do law firms turn to find the expert talent to lead their marketing initiatives and grow business? Sometimes they are able to reach within and find a lawyer from their own ranks to step up and answer the call....
12 Ways to Motivate Your Lawyers to Contribute to Your Law Firm’s Blog
Your blog is a critical marketing tool. Since your law firm’s product is essentially expertise, populating a blog with posts that display that knowledge is a huge step for marketing. If you can convince the people who actually have that expertise to contribute to your...
Our Posts
- 8 Website Design Mistakes Law Firms Must Avoid in 2023
- How Law Firms Can Create a Landing Page in HubSpot
- Podcast Episode 191: Reimagining DLA Piper’s Website
- 15 Mistakes Lawyers Make on Social Media: A Guide for Effective Social Media Marketing
- A Comprehensive Guide to Hiring a Content Marketing Company for Law Firms
