Our Insights
The Legal Marketers Dilemma: Content for Robots or People?
Law firms need to insure that they don’t over rely on search engine rankings as a way to indicate a successful digital and social media strategy.
Facebook Advertising for Law Firms: How to Develop Custom Audiences
Facebook offers one of the most targeted advertising opportunities on the Internet. Users enter all kinds of information about themselves just because of the way Facebook works. This gives the social media giant the...
Law Firm Marketing Leaders on Twitter
Twitter is great for listening, learning, and engaging, and in the process, build meaningful relationships and your personal brand. Granted, Twitter can quickly become a noisy neighborhood, but you can dampen the noise...
Thought Leadership for Lawyers: 10 Tips on How to Build Your Personal Brand
Thought Leadership for Lawyers So you want to be a thought leader? Join the club. So does everybody else. Being a thought leader is not something that is easily accomplished. You can’t anoint yourself a thought leader...
How Can Law Firm Marketers Use Twitter Lists?
Twitter lists help you manage your time, organize your feed and stay current on a certain topic or industry. We have written in the past about some basic ways lawyers and legal marketers can use Twitter to raise...
![[Video & Slides] How to Make Your Content Appealing to the Media](https://i0.wp.com/good2bsocial.com/wp-content/uploads/2017/03/webinar-e1490191258705.png?resize=300%2C200&ssl=1)
[Video & Slides] How to Make Your Content Appealing to the Media
This webinar wrap-up offers a rare glimpse into how editors and publishers think. The presenters offer great tips for pitching law firm content to the media with an emphasis on developing and nurturing relationships. ...
Should Law Firms Consider Outsourcing their Content Marketing?
Legal marketing has changed more in the past two years than in the previous 50. The digital economy has forever altered the way lawyers and law firms interact with their clients. Content Marketing has emerged as a...
Why Law Firm Blogs Need SEO
Search engine optimization is the process of optimizing your website and blog so they appear as high as possible in search results for specific keywords or phrases that are relevant to the legal services your firm...
Creating an Online Publishing Strategy for Law Firms (Book Review)
“Advertising is telling the world you’re a rock star. Content marketing is showing the world that you are one.” The authors included the above Robert Rose quote on page 4 of Creating an Online Publishing Strategy for...
Podcast Episode 179: How to Start and Succeed at Creating Your Law Firm Podcast
In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Alan Kaplinsky, the senior counsel and for 25 years the chair of the consumer financial services group at the Ballard Spahr law firm. He is the recipient of the lifetime achievement award of the...
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