Our Insights
How Law Firms Can Benefit From Campaign-Driven Marketing
You can’t begin to achieve your law firm’s marketing goals until you clearly define them. Clever commercials or enlightening podcasts will be only that if they are not tied to strategic, measurable goals. Once you define your goals, you can develop a strategic...
Data Analytics For Law Firms: 11 Valuable Metrics Legal Marketers Should Track
As a legal marketer in a data-driven world, you’re no doubt aware of the fact that there are a variety of data analytics and metrics that need to be tracked in order to understand your law firm’s marketing performance. They key to using data to make better decisions...
10 Ways for Legal Marketers to Find, Engage, and Grow an Audience on Social Media
Social media marketing is table stakes these days. Everyone is doing it, so the only way to stand out is to do a better job than your competition. Growing your audience is important, but not enough. You must engage your followers, and constantly find new ones. Organic...
How to Use Hashtags on LinkedIn to Grow Your Law Firm’s Audience
LinkedIn is constantly improving to better serve users. Though the platform has been around since 2003, they introduced the use of clickable hashtags in 2016. Other platforms have been using them much longer, and they’ve become one of the standard aspects of using...
Podcast episode Ep. 128: TikTok for Lawyers: How This Unlikely Social Media Platform Can Help Generate Business
In this episode of The Legal Marketing 2.0 Podcast, Guy is joined by Michelle Wilson Murphy. Michelle is the owner of Wilson Murphy Law and The CEO of Legal Loft. As a trademark and small business attorney, Michelle works with businesses and creatives to secure and...
Marketing Automation 101: A Guide for Law Firms
As digital marketing evolves, there are more and more channels for law firms to manage. Email, social media, paid advertising, content delivery...there is a never-ending list of activities to perform in order to gain and nurture leads. Marketing automation can help...
15 Essential Social Media Marketing Tips for Law Firms From Beginner to Advanced
No matter where you are in your legal marketing journey, you can learn new things. Whether you’re brand new to social media or just looking for some fresh inspiration to ramp up your law firm’s digital presence, take a look at the following list. We’re offering 15 of...
4 Common Account-Based Marketing Mistakes Law Firms Make
Account-based marketing (ABM) is part of a modern approach to B2B law firm marketing. We’ve seen law firms experience very real results from account-based marketing, as opposed to traditional, less targeted marketing efforts. On the other hand, proper ABM engages...
Clubhouse Best Practices for Lawyers
Clubhouse is without a doubt the hottest new social media platform for lawyers. Although it was only recently launched in April 2020, in less than a year the platform has amassed a whopping 10 million users. Because of Clubhouse's growing popularity, lawyers are...
Why Law Firms Should Use HubSpot As Their Business Growth Platform
Legal marketing is becoming increasingly complex. Years ago, law firms could rely on referrals and word-of-mouth - but today’s word-of-mouth is the internet. Savvy firms are getting leads to come to them by attracting digital traffic and then nurturing those people...
How Law Firms Can Benefit From Campaign-Driven Marketing
You can’t begin to achieve your law firm’s marketing goals until you clearly define them. Clever commercials or enlightening podcasts will be only that if they are not tied to strategic, measurable goals. Once you define your goals, you can develop a strategic...
Our Posts
- How Law Firms Can Benefit From Campaign-Driven Marketing
- Data Analytics For Law Firms: 11 Valuable Metrics Legal Marketers Should Track
- 10 Ways for Legal Marketers to Find, Engage, and Grow an Audience on Social Media
- How to Use Hashtags on LinkedIn to Grow Your Law Firm’s Audience
- Podcast episode Ep. 128: TikTok for Lawyers: How This Unlikely Social Media Platform Can Help Generate Business
