Our Insights
5 Tips for Creating High Engagement LinkedIn Posts for your Law Firm
Law firms are posting content to LinkedIn day in and day out. But they often find it troubling to garner the high engagement rates they’re looking for. On a platform with plenty of content, how can your firm create high engagement posts? Keep reading for some ideas....
Instagram Tips for Law Firms
Instagram is the go-to place for over 1 billion people to share their photos, videos, and stories every single day. And as Instagram has grown over recent years, that’s left many lawyers and legal marketers with one very important question: How can we use Instagram to...
How to Integrate Motion Graphics in Your Law Firm’s Content Marketing
General wisdom shares that human attention spans are shortening. An increasingly digital environment has contributed to people losing concentration after about eight seconds. This trend has serious impacts for law firms, particularly when it comes to social media...
10 Reasons Your Law Firm’s Digital Marketing Strategy Isn’t Working (And How to Fix It)
Law firms rely heavily on digital marketing to fuel their growth. That doesn’t mean that their plans are always successful, though. Sometimes, despite the most thoughtful planning and diligent execution, your law firm marketing strategy won’t produce the results you...
Law Firm PPC: How Law Firms Can Avoid Overspending with Google Ads
Law firms looking to generate leads immediately can look no further than PPC (pay-per-click) advertising campaigns on Google - aka Google Ads. It’s worth knowing though, that Google Ads can be quite costly. Law firms need to pay particular attention to their strategy...
A YouTube Analytics Guide for Law Firm Marketers
Are you wondering who’s watching your law firm’s YouTube videos? What about which videos are performing the best? YouTube analytics can show you all that and more! In this guide, law firm marketers will learn which YouTube metrics are important and what they mean, as...
Email Marketing for Law Firms: 10 Tips for Writing Compelling Email Copy
Email marketing technology has expanded significantly over the past few years. Between enhanced marketing automation and segmentation functionalities, law firm marketers have plenty of ways to ramp up their firm’s email marketing strategy. This is great, but...
How Law Firms Can Own Data And Measure Performance In A Cookieless World
Law firm marketers today are facing an interesting paradox. On the one hand, the advances in analytics mean that data-driven decision-making is easier than ever. On the other hand, consumers are becoming more savvy, prioritizing privacy and expressing concerns about...
LinkedIn for Lawyers: 10 Steps to The Perfect Profile
With over 722 million users worldwide, LinkedIn’s social network reigns supreme for professional networking. Any lawyer who hopes to attract new clients and be known as a thought leader in their practice area can benefit from having a strong presence on LinkedIn....
8 Steps for Creating and Running a Successful Law Firm Social Media Campaign
Social media is an essential part of marketing and business development today and most law firms will miss opportunities if they’re not active on social. Social media can generate leads, foster brand awareness and nurture relationships. Fortunately, one great thing...