Our Insights
YouTube for Law Firms: How to Boost Video Visibility
Did you know that 500 hours of video are uploaded to YouTube every minute? The sheer volume of video content on YouTube is growing exponentially and the platform is increasingly competitive. In turn, there is a lot of clutter and noise, which makes the platform...
Podcast Ep. 106: Why Law Firms That Focus on Content Experience Drive Higher Client Engagement
In this episode, Guy Alvarez discusses the notion of “content experiences” with guest, Jenn Bankston. Content experience is the evolved legal marketers’ approach to content marketing, with a shift in focus from creation and consumption to experience and engagement....
A Beginners Guide to Online Marketing for Lawyers
Online marketing presents many opportunities for lawyers to raise awareness of their firm and its practice groups, as well as to generate new business opportunities from prospects or existing clients. The growing importance of online marketing is evident as we’ve...
Law Firm SEO: Topic Clusters and Pillar Pages
A law firm website must be comprised of engaging and educational content in order for it to rank in a competitive position on Google. This applies to all of your website pages - practice area pages, attorney bio pages, and blog pages. However, it’s simply not enough...
Advances in Law Firm Marketing: How America’s Top 200 Firms are Evolving
The Social Law Firm Index explores the success of law firms’ digital marketing efforts and includes reviews and rankings of all firms on the 2019 Am Law 200. When we published our first report in 2013, law firm digital marketing was still in its infancy, and digital...
How Law Firms Can Use Lead Magnets to Get More Clients
A lead magnet is something of value that you offer to your website visitors in exchange for their contact information. You’ve certainly come across lead magnets on websites. Usually, just as you enter or are about to leave a website, a box will pop up offering you...
Podcast Ep. 105: Interview with 2019 Social Law Firm Index Winner DLA Piper: What it Takes to be Number 1
In this episode, Guy Alvarez interviews Josh Epstein and Juliet McNulty from DLA Piper, this year’s winner of the 2019 Social Law Firm Index. Juliet is the Senior Digital Communications Manager at DLA, she oversees the firm’s communications for the U.S. including the...
Podcasts & SEO: How to Make Your Law Firm Podcast SEO-friendly
Podcasts are engaging and convenient for listeners. They’re the ideal content type for multi-tasking, which most of us are doing on a constant basis. Podcasts are the perfect addition to any existing content strategy as the audience is prolific. It’s reported that...
A Legal Marketer’s Checklist for Effective Social Media Measurement
If you’re participating in social media, you really need to understand how you’re doing. It is imperative that your firm measures its social activities so that you can learn what’s successful, what isn’t, and how you can improve. How do you know if your LinkedIn and...
Components of a Successful Law Firm Digital Marketing Strategy
In today’s technology driven world, digital marketing drives a significantly higher return on investment (ROI) for law firms compared with traditional marketing. If you do not have a comprehensive digital marketing strategy in place, your firm runs the risk of missing...
YouTube for Law Firms: How to Boost Video Visibility
Did you know that 500 hours of video are uploaded to YouTube every minute? The sheer volume of video content on YouTube is growing exponentially and the platform is increasingly competitive. In turn, there is a lot of clutter and noise, which makes the platform...
Our Posts
- YouTube for Law Firms: How to Boost Video Visibility
- Podcast Ep. 106: Why Law Firms That Focus on Content Experience Drive Higher Client Engagement
- A Beginners Guide to Online Marketing for Lawyers
- Law Firm SEO: Topic Clusters and Pillar Pages
- Advances in Law Firm Marketing: How America’s Top 200 Firms are Evolving
