by Kevin Vermeulen | Apr 4, 2022 | SEO
Do you know the difference between regular organic and local SEO? Do you know why the difference even matters? Here, we will break down the basics of local SEO for law firms and how it impacts your search engine strategy. In simple terms, local SEO is where marketers...
by Noreen Fishman | Apr 1, 2022 | SEO
Many marketers have questions about their website’s bounce rate. Is bounce rate a vanity metric or one that really matters? Is a high bounce rate always bad? And if it is, what should you do to fix it? In this post, we break down bounce rates and provide tips you can...
by Guy Alvarez | Mar 31, 2022 | Podcast
In this episode of the Legal Marketing 2.0 podcast, Guy is joined by Kate Stoddard. Kate is the Chief Marketing Officer at Kelley Drye & Warren where she leads their business development strategy. Kate is responsible for the creation of branded marketing and the...
by Kevin Vermeulen | Mar 30, 2022 | Social Media
LinkedIn’s recent update expanded on several components of the platform, including adding a feature where users can send a newsletter. As a result, the newsletter feature is now available to even more users. However, that doesn’t mean every user should be scrambling...
by Noreen Fishman | Mar 29, 2022 | Digital Marketing
Pretty much everyone spends at least a few minutes of their day watching video. Over 75% of Americans over 15 are on YouTube now, and the site is the most popular after Google. The potential to reach such a huge audience is just one reason to invest more in law firm...
by Guy Alvarez | Mar 28, 2022 | Content Marketing
How much does your professional bio matter? Turns out, quite a bit. When people secure legal services, they are investing in an individual: in their expertise, knowledge, and ability to solve their problems. A good attorney bio validates your legal prowess and helps...
by Natalie Moe | Mar 24, 2022 | Podcast
In this episode of the Legal Marketing 2.0 podcast, Guy Is joined by Shreya Ley. Shreya is a lawyer at LayRoots, an asset protection firm that helps people protect themselves from stupid lawsuits. She loves being a business owner, talking to people, cooking, and...
by Kevin Vermeulen | Mar 23, 2022 | Legal Marketing
As the first quarter of the year comes to a close, it’s a good idea to take stock of how the execution of your marketing plan is going so far. Don’t have a formal marketing plan? You need one. An annual marketing plan helps you to plot the course of your activities...
by Noreen Fishman | Mar 22, 2022 | Content Marketing
It’s important for people to feel connected to others. If the past couple of years dealing with the pandemic have shown us anything, it’s how important it is to form and nurture relationships. Creating, maintaining, and growing an engaged audience is an essential part...
by Guy Alvarez | Mar 21, 2022 | Measurement and Analytics
Extrapolating data about your law firm’s marketing campaigns is very easy; however, interpreting what you learn may leave some feeling lost in a sea of acronyms, numbers, and industry jargon. Most people would see 500 likes on a Facebook post and call it a smashing...
