by Noreen Fishman | Mar 10, 2023 | Content Marketing
Content marketing is becoming an essential channel amongst most organizations. Many people have realized the benefits of content marketing for law firms, but aren’t quite sure how to measure it. Obviously, return on investment (ROI) is a key measurement of success for...
by Guy Alvarez | Mar 9, 2023 | Legal Marketing
When it comes to your law firm, your expertise is your product. Along with blogs, thought leadership papers and videos, podcasts are a great way to highlight your knowledge and assure potential clients of your credibility. However, creating a podcast with a loyal...
by Kevin Vermeulen | Mar 8, 2023 | Digital Marketing
Want to generate more leads from your law firm’s website? Here are 15 tips on web marketing for law firms that will help you do just that. Lawyers and law firms spend countless dollars on building and refining their websites. Yet too many legal professionals believe...
by Noreen Fishman | Mar 7, 2023 | Social Media
One of our favorite topics to cover is LinkedIn for lawyers. That’s because it’s a powerful tool for legal professionals, whether they’re looking for career opportunities or new leads. It’s arguably the best platform for furthering your professional goals, whatever...
by Kevin Vermeulen | Mar 6, 2023 | Legal Marketing
B2B buyers have always been an important part of the economic ecosystem for B2B law firms, but they are becoming increasingly self-reliant, well-researched, and involved in purchase decisions. According to research from Forrester, in recent years the average number...
by Guy Alvarez | Mar 3, 2023 | Digital Marketing
How do you choose the right digital marketing agency for your law firm? Selecting a legal marketing agency to work with can be one of the most important decisions you will make. The right agency can boost the effectiveness of your online marketing and increase revenue...
by Noreen Fishman | Mar 2, 2023 | SEO
Your overall firm strategy should guide your marketing efforts. Do your marketing team and SEO managers have the same goals as the rest of the firm? Chances are, they may be trying to accomplish different things, even when it comes to content. Here are our top tips...
by Kevin Vermeulen | Mar 1, 2023 | Social Media
For many lawyers, LinkedIn remains an untapped resource for new leads and business opportunities. Though LinkedIn is a crucial tool for lawyers, simply being on the platform is not enough. To drum up those leads, you need to be thoughtful and intentional about how you...
by Guy Alvarez | Feb 28, 2023 | Content Marketing
Digital marketing continues to change the way clients find and interact with law firms. Advertising where prospects or future clients might see you is a great start – but you’ll need a more sophisticated plan to attract and engage them. In today’s highly competitive...
by Kevin Vermeulen | Feb 27, 2023 | SEO
AI is one of the most exciting technologies out there, and Google executives agree. In fact, Sundar Pichai, the CEO of Google and Alphabet, recently released an announcement about the growth of this particular area. Calling AI the “most profound technology we are...
