by Noreen Fishman | Apr 18, 2022 | SEO
2022 is well underway. Now is a great time to evaluate how SEO has been going: where should you focus more time, talent, and resources? What trends have you noticed and which ones do you need to pay attention to? Here, we detail what experts say will be the 10 most...
by Kevin Vermeulen | Apr 15, 2022 | Content Marketing
Content marketing is more than just a buzzword. With the term thrown around so much, you might be under the impression that anyone can crank out content. But that’s absolutely not the case. Law firm content marketing is just as much a science as it is an art, and it’s...
by Guy Alvarez | Apr 14, 2022 | Podcast
In this episode of the Legal Marketing 2.0 podcast, Guy is joined by Lisa Friedlander to discuss NEXT, an innovative law firm that gives guidance to startups and entrepreneurs. Lisa started her career as an attorney, entrepreneur, and angel investor. She practiced...
by Guy Alvarez | Apr 13, 2022 | Digital Marketing
Legal marketing is unique in many ways. It differs immensely from B2C marketing, and even from B2B marketing. We’ve put together a quick guide on online attorney marketing for legal marketers to review. If you’ve practiced legal marketing for a long time, some of this...
by Noreen Fishman | Apr 12, 2022 | SEO
Search engine optimization is incredibly complex and always changing. Just when you think you’ve got ranking figured out, a new algorithm changes things. It doesn’t help that so much of the ranking information is secret, which can make it difficult to direct your...
by Kevin Vermeulen | Apr 11, 2022 | Social Media
In the “old days”, Instagram was mainly used by consumer brands. As the platform has evolved and acquired more than one billion global monthly active users, Instagram now offers valuable opportunities for businesses too. Law firms can leverage Instagram to reach their...
by Guy Alvarez | Apr 8, 2022 | Digital Marketing
People who’ve lived close to a century – or beyond – are often asked their secret to life, and a standard answer is “never stop moving.” In the marketing world, “never stop moving” means innovation, which manifests with the new online marketing tools that...
by Guy Alvarez | Apr 7, 2022 | Podcast
In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Lisa Vicine to discuss how the pandemic has impacted legal marketing. Lisa is the Chief Marketing Officer at Arnall Golden Gregory where she spearheads the firm’s business development,...
by Kevin Vermeulen | Apr 6, 2022 | Content Marketing
Most law firms understand the importance of email to their overall digital marketing strategy. Despite other emerging marketing tactics such as social media, email is still an incredibly effective way to remain top-of-mind and nurture relationships with clients and...
by Guy Alvarez | Apr 5, 2022 | Social Media
LinkedIn has recently enhanced several features on its already robust platform, including Newsletters. Newsletters for business pages are serialized long-form content that followers can subscribe to. This option is a smart way to modernize the traditional e-newsletter...
