by Vondrae McCoy | Feb 2, 2023 | Content Marketing
Video is huge, and only getting bigger. In fact, 78% of people watch online videos every week, and 55% view online videos every day (HubSpot). In 2023, online video is expected to account for 82.5% of web traffic. If those figures make you want to ramp up your law...
by Kevin Vermeulen | Feb 1, 2023 | Digital Marketing
Many law firms depend on Account Based Marketing (ABM) as a critical component of their business development strategy. Account-based marketing focuses on delivering personalized and highly relevant messaging and content to a list of specific, key companies. The goal...
by Noreen Fishman | Jan 31, 2023 | Marketing Technology
Law firms today are focused on adopting smarter technology to help them market better and gain more clients. More intelligent platforms can allow law firms to gain a competitive edge, work more efficiently, and get a better understanding of their target audience....
by Guy Alvarez | Jan 30, 2023 | Social Media
YouTube is the second most popular site next to Google. But sadly, not all firms take advantage of this platform’s popularity by creating videos that engage and excite their audience. As a part of our annual study, The Social Law Firm Index, where we study and rank...
by Noreen Fishman | Jan 27, 2023 | Content Marketing
If it feels like your content marketing goals are loftier than your content marketing budget, you’re not alone. The Content Marketing Institute recently released a report detailing some dissatisfaction among content marketers: a workload that’s too large, while...
by Guy Alvarez | Jan 26, 2023 | SEO
Even the best content won’t do you much good if no one can find it. That’s why SEO is an increasingly important part of any law firm’s digital strategy. Any content you create needs to be designed with optimization in mind so that you can reach a relevant audience...
by Guy Alvarez | Jan 25, 2023 | Social Media
No matter where you are in your legal marketing journey, you can learn new things. Whether you’re brand new to social media or just need some fresh inspiration to ramp up your law firm’s digital presence, take a look at the following list. We’re offering 21 of the...
by Kevin Vermeulen | Jan 24, 2023 | SEO
Setting up the navigation for your law firm’s website can be tricky business. The navigation and menus on your site are important for both the user experience and your site’s SEO (search engine optimization). The two don’t always agree with each other, but if you...
by Noreen Fishman | Jan 23, 2023 | Social Media
YouTube is a content powerhouse. Though it’s been around for 15 years, it has exploded in recent years along with the popularity of video viewing. In the US, 62% of users access YouTube daily, and it’s often the first resource when people are searching for...
by Guy Alvarez | Jan 20, 2023 | Digital Marketing
Video has never been more important and thought leadership is essential for law firms. Combining the two into a video blog (vlog) is an ideal way to generate new content while sharing subject matter expertise. That sounds like a no-brainer, right? Many attorneys...
