by Noreen Fishman | Apr 12, 2022 | SEO
Search engine optimization is incredibly complex and always changing. Just when you think you’ve got ranking figured out, a new algorithm changes things. It doesn’t help that so much of the ranking information is secret, which can make it difficult to direct your...
by Kevin Vermeulen | Apr 11, 2022 | Social Media
In the “old days”, Instagram was mainly used by consumer brands. As the platform has evolved and acquired more than one billion global monthly active users, Instagram now offers valuable opportunities for businesses too. Law firms can leverage Instagram to reach their...
by Guy Alvarez | Apr 8, 2022 | Digital Marketing
People who’ve lived close to a century – or beyond – are often asked their secret to life, and a standard answer is “never stop moving.” In the marketing world, “never stop moving” means innovation, which manifests with the new online marketing tools that...
by Guy Alvarez | Apr 7, 2022 | Podcast
In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Lisa Vicine to discuss how the pandemic has impacted legal marketing. Lisa is the Chief Marketing Officer at Arnall Golden Gregory where she spearheads the firm’s business development,...
by Kevin Vermeulen | Apr 6, 2022 | Content Marketing
Most law firms understand the importance of email to their overall digital marketing strategy. Despite other emerging marketing tactics such as social media, email is still an incredibly effective way to remain top-of-mind and nurture relationships with clients and...
by Guy Alvarez | Apr 5, 2022 | Social Media
LinkedIn has recently enhanced several features on its already robust platform, including Newsletters. Newsletters for business pages are serialized long-form content that followers can subscribe to. This option is a smart way to modernize the traditional e-newsletter...
by Kevin Vermeulen | Apr 4, 2022 | SEO
Do you know the difference between regular organic and local SEO? Do you know why the difference even matters? Here, we will break down the basics of local SEO for law firms and how it impacts your search engine strategy. In simple terms, local SEO is where marketers...
by Noreen Fishman | Apr 1, 2022 | SEO
Many marketers have questions about their website’s bounce rate. Is bounce rate a vanity metric or one that really matters? Is a high bounce rate always bad? And if it is, what should you do to fix it? In this post, we break down bounce rates and provide tips you can...
by Guy Alvarez | Mar 31, 2022 | Podcast
In this episode of the Legal Marketing 2.0 podcast, Guy is joined by Kate Stoddard. Kate is the Chief Marketing Officer at Kelley Drye & Warren where she leads their business development strategy. Kate is responsible for the creation of branded marketing and the...
by Kevin Vermeulen | Mar 30, 2022 | Social Media
LinkedIn’s recent update expanded on several components of the platform, including adding a feature where users can send a newsletter. As a result, the newsletter feature is now available to even more users. However, that doesn’t mean every user should be scrambling...
