by Guy Alvarez | Feb 15, 2023 | Content Marketing
If you follow our blog, then you know we talk a lot about the importance of creating and sharing content. That’s often easier said than done, especially if you’re a lawyer trying to maintain your own blog amongst all of your other activities. If you’re looking for...
by Kevin Vermeulen | Feb 14, 2023 | SEO
Ideally, you’ve already firmed up your marketing strategies and budget for 2023. If not, you still have time! With that in mind, let’s take a look at what 2023 has in store. What should you be doing to move your attorney Search Engine Marketing (SEM) strategy...
by Guy Alvarez | Feb 13, 2023 | Social Media
A large part of social media strategy involves writing. Unfortunately, many people don’t enjoy writing and even the savviest digital marketers don’t always consider themselves strong writers. Fortunately, there are a few best practices that legal marketers can...
by Noreen Fishman | Feb 10, 2023 | Digital Marketing
Web design is constantly evolving, but some things never change. Relevant, timely, and engaging content will always be crucial. However, the elements that can boost your website’s performance continually change and marketers need to adapt. To help you choose areas to...
by Guy Alvarez | Feb 9, 2023 | Podcast
In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Paula Zirinsky, co-founder and Chief Strategist of Structura Strategy Group, a professional services marketing advisory. She is known for her expertise in branding, strategy, marketing, content,...
by Kevin Vermeulen | Feb 8, 2023 | Content Marketing
Marketing your law firm in today’s noisy digital environment requires a layered strategy. Blogs, webinars, infographics, and videos, sending out newsletters, social media, organic and paid SEO – it all has value. But what about podcasting for law firms? Podcasting is...
by Noreen Fishman | Feb 7, 2023 | Social Media
Social media is increasingly important, but unfortunately using it has become increasingly time-consuming and complex. The more options there are, and the more features that platforms add, the more knowledge and resources it requires to be successful in the medium....
by Noreen Fishman | Feb 6, 2023 | SEO
Google’s secret sauce is hard to understand, making a digital marketer’s job difficult. Luckily, some of Google’s top team members are willing to share the latest updates. Understanding these changes allows us to evolve our strategies and better optimize. Here’s the...
by Guy Alvarez | Feb 3, 2023 | Social Media
How much does your law firm rely on Instagram? If you’ve been paying high acquisition costs using the platform, you might want to reconsider. There are ways to grow and engage your Instagram following without simply paying for more ads. In this post, we are covering...
by Vondrae McCoy | Feb 2, 2023 | Content Marketing
Video is huge, and only getting bigger. In fact, 78% of people watch online videos every week, and 55% view online videos every day (HubSpot). In 2023, online video is expected to account for 82.5% of web traffic. If those figures make you want to ramp up your law...
