by Kevin Vermeulen | Dec 22, 2021 | Digital Marketing
As 2021 comes to an end, we wanted to take a look back at what some of the most popular topics were on our blog this year. When it comes to digital marketing, it’s always important to keep up with what’s trending in popularity and sparking people’s interest. Here’s a...
by Guy Alvarez | Dec 21, 2021 | Digital Marketing
Online marketing is a broad term that covers all manner of digital brand building and lead generation. The internet evolves constantly, but it’s important to understand how to use online marketing for law firms – because most potential clients convene there...
by Guy Alvarez | Dec 20, 2021 | Social Media
Out of the wide array of social media platforms available to law firms, Instagram is not one of the most frequently utilized. With more than half of its users worldwide being 34 or younger, it’s understandable why law firms and lawyers alike are skeptical to bring...
by Kevin Vermeulen | Dec 17, 2021 | Legal Marketing
Lead generation is tough, but it’s essential if you want to grow your law firm. Pulling lists, sending emails, and cold calling is difficult and, unfortunately, tend to result in people turning you away a lot. Are there lead generation tactics that are more likely to...
by Guy Alvarez | Dec 16, 2021 | Social Media
A new year presents new challenges and new opportunities. That’s true in all areas of business, but it’s particularly accurate in the rapidly evolving landscape of digital marketing. Have you considered updating your LinkedIn company page to better generate leads in...
by Kevin Vermeulen | Dec 15, 2021 | Content Marketing
There aren’t necessarily standards for what defines success in online marketing. What you’ll measure depends on your goals and initiatives, particularly when it comes to content marketing. Furthermore, the numbers alone don’t tell the whole story. You need to decipher...
by Guy Alvarez | Dec 14, 2021 | Marketing Technology
HubSpot is a terrific tool that can make a huge impact on your law firm’s digital marketing. Our clients license the platform and then ask us to help them to use it effectively. Here are 20 tips for getting the most benefits from your law firm’s HubSpot investment. ...
by Kevin Vermeulen | Dec 13, 2021 | Blogs and Microsites
Unlike your main law firm website, which provides a comprehensive overview of your entire practice, law firm microsites are more singularly focused. They are often developed to support a larger website and share specialized editorial or advertising content. A typical...
by Natalie Moe | Dec 10, 2021 | SEO
Growing your practice is heavily dependent on lead generation. SEO plays a surprisingly impactful role in attorney lead generation. Though SEO and lead generation involve two different strategies, they are both part of an effective marketing plan that can help your...
by Natalie Moe | Dec 9, 2021 | Podcast
In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Christopher Melcher. Business owners, celebrities, and trust beneficiaries across California turn to Christopher Melcher for assistance protecting their most valuable assets in high stakes divorces....
