by Guy Alvarez | Jun 2, 2022 | Podcast
In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Gina Carriuolo to discuss the importance of remembering the basics and making time for team coordination. Gina is the Chief Marketing Officer at Robinson and Cole, an Am Law 200 firm. Robinson and...
by Guy Alvarez | Jun 1, 2022 | Legal Marketing
If Doc Brown pulled up in your driveway – flux capacitor intact and full of fuel – and offered you a chance to do anything, learning how to build the law firm marketing team of the future wouldn’t make the top one million choices. As the marketing landscape...
by Guy Alvarez | May 31, 2022 | Digital Marketing
Your future clients are almost certainly online, and that’s where they will look for your services. However, planning strategies to gain visibility online can be complex and even overwhelming. How can you create a digital marketing strategy that is effective,...
by Kevin Vermeulen | May 27, 2022 | SEO
Law firm SEO is constantly evolving, and because of that, it is difficult to know if you’re using the latest best practices. With so many SEO techniques out there, how do you determine which ones are worth your time and which ones to ignore? According to search...
by Noreen Fishman | May 26, 2022 | Digital Marketing
With so much emphasis on SEO, it can be easy to forget what happens once someone lands on your website. If you’ve done all your legwork through digital channels, you should have some pretty strong traffic coming to your site. But how can you encourage people to take...
by Guy Alvarez | May 25, 2022 | Legal Marketing
When we slip on our coziest shoes or sit down in our favorite chair, a warm and fuzzy feeling of comfort unlike anything else sets in, as if the footwear or furniture was made just for us. It’s so reliably relaxing that we turn to it repeatedly in times of personal...
by Guy Alvarez | May 24, 2022 | Social Media
Lawyers and law firms appear to have gotten the message about social media marketing. In fact, according to the 2020 American Bar Association Legal Technology Survey Report, four out of five lawyers say their firms are on social media. One in four reported that a...
by Kevin Vermeulen | May 23, 2022 | Digital Marketing
The internet is a huge environment and growing every day. Almost 5 billion people throughout the world use the internet, and marketing experts know that meeting your target audience where they are is crucial. Here’s what legal marketers need to know about the topic of...
by Noreen Fishman | May 20, 2022 | SEO
No matter how talented your digital marketing team is, getting some outside support can prove invaluable. Hiring an SEO expert can offer several benefits such as improving a website’s performance and saving time that can be spent on other efforts. However, when...
by Guy Alvarez | May 19, 2022 | Podcast
In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Michael Janovici to discuss how attorneys can raise their profiles through industry associations and events. Michael is the Client Relations Director in the Los Angeles office of Kimball, Tirey...
