by Kevin Vermeulen | Jun 16, 2022 | Social Media
LinkedIn has always been a powerful B2B tool, and its engagement continues to rise. In our post-COVID world, LinkedIn has continued to grow in ways that align with other shifts we are seeing in the business landscape. According to their latest fiscal results, LinkedIn...
by Laurie Villanueva | Jun 15, 2022 | SEO
Does your law firm give Search Engine Optimization (SEO) the respect it deserves? SEO is the most powerful digital marketing tool lawyers and law firms can leverage today. Make effective use of these tactics, and you’ll connect with potential clients just as they’re...
by Guy Alvarez | Jun 14, 2022 | Digital Marketing
High bounce rates are bad for business. For web marketers, reducing bounce rate is an important part of strategy. Bounce rates can provide key insights that reveal opportunities. If you can identify high bounce rates, you can then take steps to increase site...
by Noreen Fishman | Jun 13, 2022 | Legal Marketing
Email isn’t as exciting as some newer digital channels, but that’s no reason to set it aside. Right now, email is one of the most popular marketing channels, and for good reason. HubSpot research says that email generates $42 for every dollar spent. If you’re not...
by Kevin Vermeulen | Jun 10, 2022 | Digital Marketing
PPC is a complex area of digital marketing. Legal marketers often wonder which resources can help them to navigate an ever-evolving PPC landscape. Here we break down some of our favorite tools to help with PPC marketing for lawyers. PPC Marketing for Lawyers Tools for...
by Guy Alvarez | Jun 9, 2022 | Podcast
In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Eric Feldman to discuss how we can leverage people and processes to drive technology implementations. Eric is a seasoned attorney and business operations professional. As the Director of Strategic...
by Noreen Fishman | Jun 8, 2022 | Content Marketing
We all know by now that content is king in digital marketing. While content is constantly evolving, from written thought leadership to videos, to audio content, and everything in between, the importance of content isn’t going to change any time soon. Even robust legal...
by Guy Alvarez | Jun 7, 2022 | Social Media
Social media is geared toward people who scroll. How can you turn scrollers into readers? It’s important to ensure your social media content previews entice users to view the full-length content. Here are ten tips to help with social media marketing for attorneys. 1....
by Kevin Vermeulen | Jun 6, 2022 | SEO
SEO is a big deal. It’s a topic we discuss often on this blog, and it’s one we get a lot of questions about from lawyers. Have you had questions about SEO for lawyers? Keep reading for the top 15 SEO-related questions along with their answers. SEO for Lawyers 1. What...
by Noreen Fishman | Jun 3, 2022 | Social Media
All social media posting is not created equal. The content of your posts, the makeup of your audience, and other factors – like timing – can make a big difference in your online awareness and engagement. Data has shown that posting at certain times is...
