by Guy Alvarez | Jan 7, 2022 | Digital Marketing
Today’s competitive landscape is increasingly digital. That’s not a problem for people who are particularly savvy when it comes to digital channels….but that’s not usually the case for attorneys who spend their time honing legal expertise. If you have found your...
by Kevin Vermeulen | Jan 6, 2022 | Conversion Rate Optimization
Law firms often overlook focusing on the “conversion rate” of their website, because clients are not purchasing services on the platform. However, conversion rate can measure other key objectives that make a difference to your lead generation strategy – whether...
by Guy Alvarez | Jan 5, 2022 | Digital Marketing
A law firm email newsletter is one of the most effective ways to provide real value to your readers and encourage them to engage more with your firm. They tend to be a high-performing tactic in a well-developed email strategy. That being said, there are a lot of steps...
by Kevin Vermeulen | Jan 4, 2022 | Content Marketing
Content marketing is becoming an essential channel amongst most organizations. Many people have realized the benefits of content marketing for law firms, but aren’t quite sure how to measure it. Obviously, return on investment (ROI) is a key measurement of success for...
by Noreen Fishman | Jan 3, 2022 | Legal Marketing
In today’s social climate, law firms can’t be in business simply for the sake of earning profits. It’s important for firms to engage in corporate social responsibility (CSR) programs that have a lasting impact on many of today’s social and economic challenges. Clients...
by Kevin Vermeulen | Dec 30, 2021 | SEO
The rules of search engine optimization (SEO) are constantly changing and evolving, but one strategy that remains effective is acquiring high-quality backlinks. Backlinks can improve the ranking and visibility of your law firm’s website on search engines. It’s...
by Kevin Vermeulen | Dec 29, 2021 | Digital Marketing
The world of advertising has changed, particularly when it comes to digital formats. Today’s advertising doesn’t bombard people with overtly ‘salesy’ messaging – it can be contextual, relevant, highly targeted, and even helpful. The landscape is constantly...
by Guy Alvarez | Dec 28, 2021 | Digital Marketing
2021 was an unprecedented year for digital marketing amongst law firms. Many turned to new and creative ways to connect with their audience and amplify their voice. However, with such a fast-changing world, many law firms are wondering how to keep up with legal...
by Natalie Moe | Dec 27, 2021 | Legal Marketing
On Good2bSocial’s podcast, the Legal Marketing 2.0 Podcast, our Founder & CEO, Guy Alvarez is joined by thought leaders and changemakers in the legal marketing industry. This year, our podcast covered many topics, from COVID-19 and marketing, to how to use new...
by Natalie Moe | Dec 23, 2021 | Blogs and Microsites
Blogging is essential for establishing thought leadership, but many lawyers are intimidated by the process because they don’t consider themselves great writers. The truth is: you don’t need to be a terrific writer to have a terrific legal blog! People who don’t write...
