by Tim Baran | Nov 12, 2017 | Digital Marketing
The 2017 Social Law Firm Index takes a comprehensive look at the top 200 law firms in the country (as ranked by The American Lawyer) and analyzes, measures, and ranks each firm’s reach and engagement across a variety of social media channels and content platforms. We...
by Tim Baran | Nov 12, 2017 | Digital Marketing
The 2017 Social Law Firm Index takes a comprehensive look at the top 200 law firms in the country (as ranked by The American Lawyer) and analyzes, measures, and ranks each firm’s reach and engagement across a variety of social media channels and content platforms. We...
by Guy Alvarez | Nov 8, 2017 | Social Media
The Social Law Firm Index measures a law firm’s reach and engagement across various social media platforms, the quality of its thought leadership content, and how the firm optimizes its websites for search engines. Download the 2017 Social Law Firm Index! This year,...
by Joe Balestrino | Nov 6, 2017 | SEO
Search technology is constantly evolving. Each day, Google’s algorithms become a little bit better at doing their job. We don’t even notice the subtle changes, but every time we run a search, the results we get back improve. One of the biggest changes in search over...
by Tim Baran | Nov 4, 2017 | Content Marketing
According to a HubSpot compilation of statistics on the use of visuals: Tweets with images receive 150% more retweets than tweets without images. Facebook posts with images see 2.3X more engagement than those without images. In an analysis of over 1 million articles,...
by Kevin Vermeulen | Nov 2, 2017 | Search Engine Marketing
YouTube is one of the most influential — yet easily overlooked — advertising channels available on the Internet. For businesses, like law firms, that mainly produce text-based content, it’s easy to forget about the power of video. And with nearly one and a half...
by Good2bSocial | Oct 31, 2017 | Podcast, SEO
In this episode of the Legal Marketing 2.0 podcast, Adrian Dayton joins us to talk about evaluating data so lawyers and marketers can make more informed decisions when it comes to crafting a social media strategy. And, we do a deep dive on LinkedIn, which is...
by Michelle Flores | Oct 30, 2017 | Content Marketing
Using podcasts and videos to provide value to your clients and promote the firm enhance the value of your brand and places your firm and attorneys among the thought leaders in the legal industry. The main difference between the media channels is deciding whether your...
by Good2bSocial | Oct 27, 2017 | Digital Marketing
In our Legal Marketing 2.0 podcast, we’ve discussed how law firm CRM can be used for a multitude of activities like communication, coordination, client service, and business development. When deciding to use CRM systems for law firms, one must first understand...
by Noreen Fishman | Oct 26, 2017 | Digital Marketing
One sure fire way to make your marketing work better is to add or improve calls to action throughout your law firm website and marketing materials. In case you’re not familiar with the term, a call to action (often abbreviated as CTA) is very much what it sounds like....