Intelligent Content is the New Avocado Toast

Why law firms must adopt intelligent content processes and tools Over the last two years, content marketing has become an increasingly important business development strategy for law firms. Many large law firms are focusing their marketing efforts on developing...

What Is the Relationship Between SEO and Social Media?

It begins with content marketing. Content marketing is about enticing, informing, and entertaining your audience; social media is about promoting your content. And SEO is about making sure that your digital activity improves your search engine ranking.  All three work...

Social Selling for Legal Vendors: The New Frontier

The internet has forever changed the way we do business. Social media is no longer just for being social online and meeting new people. It’s all about “social selling” now. With the countless social media platforms out there (Twitter, LinkedIn, Facebook, Reddit, etc.)...