by Good2bSocial | May 15, 2015 | Content Marketing
In the case of digital publishing more of the same means we’re likely to continue seeing more of the rapid development in the marketplace, with new opportunities and new challenges for publishers emerging weekly, if not daily, it seems. The latest headline...
by Good2bSocial | Apr 29, 2015 | Enterprise Social Network
A new article by Dion Hinchcliffe in ZDNet makes the important point that despite all the advances in recent years in the development of tools and technologies to foster collaboration, there remain serious roadblocks within most corporations, which impede adoption and...
by Guy Alvarez | Apr 27, 2015 | SEO
The online world is currently in the midst of one of its periodic upheavals due to one of the major players rolling over in bed. This time it is Google that has announced a significant new update to its search algorithm, which is causing consternation for online...
by Guy Alvarez | Apr 14, 2015 | Search Engine Marketing
I am currently in San Diego attending the Legal Marketing Association’s annual conference. The conference presents an opportunity for me to catch up with clients, colleagues and thought leaders in legal marketing and learn and discuss new strategies for lawyers...
by Guy Alvarez | Apr 9, 2015 | Social Media
“In order to be truly effective today, leaders in business must change how they engage, and in particular how they establish and maintain relationships via digital channels.” — Charlene Li, Founder & CEO Altimeter Group As digital marketing and social media...
by Good2bSocial | Apr 7, 2015 | Enterprise Social Network
A new article in the Harvard Business Review by Alexandra Samuel makes the interesting point that online collaboration should be understood and approached not merely as a substitute for face-to-face collaboration. It actually represents a distinct mode of working, in...
by Good2bSocial | Apr 2, 2015 | Social Media
The 2014 Social Law Firm Index is now available together with a new White Paper, which presents the major findings from our most recent market research on the extent and effectiveness of social media usage by large U.S. law firms. Click here to receive a free copy of...
by Guy Alvarez | Mar 24, 2015 | Social Media
By now many of you may have heard of Meerkat. The darling of the SXSW annual digital and music conference held in Austin. It seems that anywhere you turned people were talking about and trying out the new app. Meerkat is a live video broadcasting platform that uses...
by Good2bSocial | Mar 15, 2015 | Social Business
Earlier this month a major new study about collaboration in professional service firms, including big law firms, was released with much fanfare. Written by Heidi Gardner, a distinguished fellow at Harvard Law School’s Center for the Profession, the release of the...
by Good2bSocial | Mar 10, 2015 | Social Media
As we are undertaking a final review of the data for the 2014 Social Law Firm Index (which will be published later this month) one salient fact jumps out at us about how law firms are currently using social media. Among the ranks of the 100 largest law firms covered...
