by Noreen Fishman | Aug 18, 2017 | Social Media
There are currently 328 million users active on Twitter, however most of those users are not lawyers. Part of the reason most lawyers are not on Twitter is that most lawyers do not understand the benefits of being active on Twitter. Twitter Best Practices for Lawyers...
by Tim Baran | Aug 17, 2017 | Digital Marketing
The first step to establishing your online presence is by building a website. Check that. There’s insta-presence on social media channels like Facebook, Twitter, LinkedIn, and Instagram. There’s also Medium and Tumblr for writing long form articles by simply signing...
by Tim Baran | Aug 15, 2017 | Podcast, SEO
Aaron is an Account Manager at Good2bSocial. His responsibilities include day-to-day account management, social media, and local SEO for clients in the legal industry. He got his start in legal marketing as a Social Media Intern with Good2bSocial. He...
by Guy Alvarez | Aug 11, 2017 | Social Media
Real-time marketing in social media is a strategy that can and should also be employed by savvy lawyers and law firm marketing directors. There are many social media monitoring tools available that will enable lawyers and law firm marketing professionals to monitor...
by Tim Baran | Aug 8, 2017 | Legal Marketing, Podcast
Law firms are not just about selling legal services but the client’s experience receiving those services. To do that you need to marry good industry insight with vigorous market research and exceptional design. Elonide Semmes is the founder and...
by Kevin Vermeulen | Aug 7, 2017 | Digital Marketing
Marketing evolves so quickly in the Internet age that sometimes businesses, and even marketers themselves, have trouble keeping up. While some take advantage of cutting edge concepts and technology, others hold firm to old ideas that still seem to work, but could...
by Guy Alvarez | Aug 4, 2017 | Social Media
“How do I get you to publish a story on the partners at my firm?” “Why don’t you publish lawyer profiles?” These were some of the questions that law firm PR professionals were asking reporters at an event for law firm media professionals....
by Joe Balestrino | Aug 3, 2017 | SEO
When you mention SEO to most people, the first thoughts that come to mind are keywords and content; trying to get the right words on the page in the right places to get better results. There’s a lot more to SEO than that, though. There is “under the hood” work that...
by Tim Baran | Aug 1, 2017 | Legal Marketing, Podcast
How can legal marketers can use litigation funding as a differentiator for their firms’ business development efforts? Gretchen Lyn Koehler is the Chief Marketing Officer at Bentham IMF, one of the world’s most successful commercial...
by Guy Alvarez | Jul 28, 2017 | Social Media
Many of the large law firms continue their growth by opening offices in countries outside the U.S. This strategy enables firm’s to enhance their ability to service clients anywhere around the world. Global expansion, however, presents a unique set of challenges...
