by Noreen Fishman | Oct 27, 2016 | Social Media
Are you planning an event for your law firm? Wondering how you are going to be able to create buzz that will get people excited about attending. Well, have no fear. We are here to help you with a fool-proof social media event strategy, and you don’t have to be a...
by Kierstin Vermeulen | Oct 26, 2016 | Social Media
In the digital age, with so much information coming from so many sources, a new social media platform, Medium aims to help its users deliver and share only highly relevant, superior quality content. Its stated mission is to create “a place where everyone has a story...
by Kevin Vermeulen | Oct 25, 2016 | Social Media
Twitter is one of the fastest-moving social media platforms on the Internet today. The site’s unique presentation style has made it one of the leading places on the web to find up-to-the-minute news and information on a virtually infinite number of topics. With over...
by Kierstin Vermeulen | Oct 20, 2016 | Social Media
Social media has become an essential part of an inbound marketing strategy. It doesn’t just give your law firm access to the largest collective audience on the planet, it gives you an unprecedented ability to research and target your desired prospects. While it is...
by Guy Alvarez | Oct 19, 2016 | Digital Marketing
The competition for legal services is at an all-time high. As more lawyers decide to eschew working at large firms and opt instead to open boutiques or hang their own shingle, marketing and business development strategies are increasing in importance. Digital...
by Kierstin Vermeulen | Oct 18, 2016 | SEO
In sports, athletes with different specialties join together and combine their skills to form one great team. SEO for attorneys also requires specialty players, including on-page and off-page SEO. These two players, each holding different positions and dealing with...
by Kierstin Vermeulen | Oct 13, 2016 | Search Engine Marketing
So your law firm has researched the keywords it wants to use, and you’re ready to embark on a pay-per-click (PPC) marketing initiative. Now what? To put your keywords into action, you need to organize them into effective campaigns. In this blog, we’ll discuss key...
by Robert Sztybel | Oct 12, 2016 | Case Study
Case Study: Joshua Brinen, Brinen & Associates “Meet people; press flesh; get gigs.” According to Joshua Brinen, the age-old process of marketing and lead generation for lawyers hasn’t changed much throughout the years. Yet the entire dynamic of how lawyers like...
by Kierstin Vermeulen | Oct 11, 2016 | SEO
Did you know there are different types of SEO? In previous blog posts, we’ve discussed general SEO concepts and how keywords can improve your rank on search engines and your website traffic. In this post, we’ll talk about how you can better market your law firm to...
by Kierstin Vermeulen | Oct 6, 2016 | Content Marketing
Like any long-term relationship, law firm content marketing takes time and a little TLC. But with patience and continuing commitment, law firms can reap the rewards of content marketing with stronger brands and deeper client relationships. Let’s talk about how the...
