Author: Kevin Vermeulen

Content aggregators gather content from around the web or from contributors in order to provide readers with curated content and authors with an audience. When it comes to succeeding in thought leadership, content aggregators can be key. Services like Mondaq, JD Supra, and Lexology serve the legal industry by helping your firm’s content get read […]

Choosing the right content management system depends on many things. Is SEO one of them? It’s often stated that WordPress is the best CMS system for SEO purposes – but does this mean that other CMS systems put law firms at a disadvantage? Here’s what you need to know about how CMS affects law firm […]

Does your growing firm need to hire some marketing help? That’s a great challenge to have! But it’s a challenge nonetheless. To get the best results possible, you need to be selective in choosing a digital marketing consultant for lawyers. That means asking the right questions. To help you through this process, here are 15 […]

There are numerous tasks that law firms and legal companies need to complete on a regular basis. Automating as many as possible can boost efficiency and productivity. One type of automation that law firms can benefit from is marketing. In fact, over 62% of marketers are using a built-in marketing or CRM system to streamline […]

With over 830 million users worldwide, LinkedIn’s social network reigns supreme when it comes to professional networking. Any lawyer hoping to attract new clients and become established as a thought leader in their practice area can benefit from having a strong presence on LinkedIn. Success with LinkedIn for lawyers depends on conveying to prospects and […]

Effective marketing is key to the growth of your law firm. However, what constitutes “effective” marketing is always changing and evolving. It’s important to stay on top of marketing fundamentals, as well as the latest trends. Our experts have compiled some of their favorite tips for marketing law firms.  Tips for Marketing Law Firms 1. […]

Marketing is constantly evolving. Many times, it’s easy to know what works and what doesn’t and to stick with what’s familiar. The only problem with going that route is that you might be leaving opportunities on the table. Here are some of our favorite underrated tactics we recommend for marketing law firms. Try building a […]

Generating new leads and growing your law firm is probably one of your biggest goals – and most common challenges. Sure getting traffic to your site is nice, but there’s not much of a point if those visitors don’t convert into leads. There’s one tactic we recommend using above all others when it comes to […]

Blogging is crucial to your legal marketing strategy. Many marketers know this and still don’t have a content strategy, simply because they don’t believe they have the time. But the truth is, you can’t afford not to invest in blogging, and consistency is key. Establishing a schedule can help you to execute a blog strategy […]

Email is an essential part of a successful legal marketing strategy. Even if your email program is running well right now, you probably want to improve open and conversion rates. Here are 5 elements that should be present in an effective law firm email marketing campaign.  Law Firm Email Marketing Mistakes Segmentation and Personalization  Splitting […]

If you provide services to B2B clients, then you need to reach the C-Suite. Decision-makers within companies follow a much different process than individuals. They must consider their organization’s budget, strategy, and direction. How can you effectively reach the C-Suite with legal marketing? Follow these tips to engage B2B decision-makers and sign more B2B deals.  […]

The most critical part of advertising is getting the right message to the right people at the right time. To help with that, Google introduced video ads as a new way to reach users. Unfortunately, many have found that Google’s Ads Manager isn’t always effective at providing in-depth insights on a campaign type like video. […]