by Kevin Vermeulen | Jul 3, 2023 | Content Marketing
Video presents the most opportunity for today’s marketers. Need some proof? 94% of video marketers say video has helped increase user understanding of their product or service, and 84% of marketers say video has helped them generate leads. There are many ways to...
by Kevin Vermeulen | Jun 26, 2023 | Marketing Technology
AI is a hot topic that has the potential to revolutionize the way marketers work. That being said, many digital marketing professionals are a bit hesitant to dive right in. After all, when something seems too good to be true, it probably is – right? If your gut...
by Kevin Vermeulen | Jun 13, 2023 | Digital Marketing
Pay-per-click advertising is a complex science. Often, firms decide to boost their traffic through paid advertising channels and soon find themselves in over their heads. Even the best-trained experts need to continuously study paid advertising channels and learn new...
by Kevin Vermeulen | Jun 9, 2023 | Digital Marketing
A website is a law firm’s most important marketing tool – but many firms don’t treat it that way. It’s essential to treat your website as a lead generation tool. How would you go about doing that? 10 Tips On How To Optimize Your Website For Lead Generation ...
by Kevin Vermeulen | Jun 7, 2023 | Social Media
Learning how to measure your law firm’s success on social media can be tricky business. There are a lot of numbers and terms to sort through. Making things even more confusing, different platforms report those numbers in different ways and use different terms to...