Author: Kevin Vermeulen

How Firms Can Gain LinkedIn Followers

When it comes to LinkedIn, creating your company page is the easy part (even though it doesn’t always feel that way). It’s great to have a social media spot with your firm or company information on it – but to use it as an actual marketing tool, you need to have...

5 Lead Magnets to Generate More Clients

For law firms, legal marketers, and legal vendors, a full funnel is key. A full funnel paves the way to client acquisition and ongoing relationships that help a company flourish. Obviously, keeping that engine running takes work. A great way to generate leads to fill...
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How to Use Trending Topics to Boost Traffic to Your Law Firm Website

Kevin is a partner and COO for Good2bSocial. He has 30 years of marketing and advertising experience, helping lawyers, law firms, and vendors grow their business. Kevin was previously Sr VP Chief Revenue Officer and Chief Marketing Officer for ALM Media. Connect with Kevin on LinkedIn and Twitter.