by Kevin Vermeulen | Nov 29, 2018 | SEO
Here’s the bad news: In business, online marketers often struggle with new and relevant content to drive all-important traffic and conversions on their website. Depending on your industry, it can be difficult to constantly come up with new and interesting ideas. The...
by Kevin Vermeulen | Nov 16, 2018 | Social Media
When it comes to LinkedIn, creating your company page is the easy part (even though it doesn’t always feel that way). It’s great to have a social media spot with your firm or company information on it – but to use it as an actual marketing tool, you need to have...
by Kevin Vermeulen | Nov 9, 2018 | Content Marketing
For law firms, legal marketers, and legal vendors, a full funnel is key. A full funnel paves the way to client acquisition and ongoing relationships that help a company flourish. Obviously, keeping that engine running takes work. A great way to generate leads to fill...
by Kevin Vermeulen | Nov 5, 2018 | Digital Marketing
If you’re using email as part of your marketing or business development process, then you already understand its power. Just to drive home how critical this channel is, though – let’s look at some numbers. Email Open Rates in the Legal Industry If you send 200...
by Kevin Vermeulen | Oct 24, 2018 | Legal Marketing
For the last decade podcasts have been an innovative way for people to tell their stories. From true crime stories to political updates, podcasts have gained the attention of millions across the globe. Now, marketers are picking up on the trend in order to share...
