Author: Kevin Vermeulen

Facebook Advertising for Lawyers Placing ads on Facebook is, without a doubt, one of the most effective advertising options on the Internet today. With the vast amount of incredibly detailed information Facebook can provide about its millions of users, the social media giant offers targeting options that no other advertising platform can match. If your […]

HubSpot is one of the best CRM systems available. Paired with a robust inbound marketing platform, HubSpot makes it easier to increase your firm’s awareness and reduce the time spent tracking down data and contact information. That being said, the tool is an investment. Are you getting the most out of yours? We’ve worked with […]

We all know that it’s difficult to improve what you can’t measure. Every marketer wants to create better touchpoints with potential clients and nurture engagement, but that is tricky if you don’t have a thorough understanding of a particular contact’s journey with your firm.  For HubSpot users, gaining insight into these nonlinear client journeys is […]

Content marketing is more than just a buzzword. With the term thrown around so much, you might be under the impression that anyone can crank out content. But that’s absolutely not the case. Law firm content marketing is just as much a science as it is an art, and it’s more important than ever to […]

Your law firm’s website is the base of your digital business which is why it’s important to invest in it. A successful law firm needs a website that’s well-branded, informational, aesthetically pleasing, SEO-friendly, and easy to navigate. However, before committing thousands of dollars to an agency to have them redesign your site there are several […]

Case studies are an essential component of law firm marketing. There are few better ways to demonstrate your experience and make potential clients buy into the results you can obtain for them. A well-written case study is relevant to almost any audience across your client personas. For those just getting to know your firm, they […]

Keyword research is the foundation of an SEO strategy and other digital marketing efforts. Effective keyword research is essential if you want to reach a relevant audience online – or even be found online at all! Keyword research is a complicated science, especially with Google’s ever-changing algorithms. Here’s what you need to know about conducting keyword […]

If you want to boost traffic, generate leads, and obtain more clients, then it’s essential to develop a content marketing strategy. Many legal marketers find that’s easier said than done. How can you create compelling content that people notice? And what do you do with it once it’s created? We are breaking down the basics […]

Google has confirmed that their March 2023 core algorithm update is now rolling out. Core algorithm updates affect search rankings greatly, so it’s important that SEO specialists and legal marketers stay up to date on this information and how it’ll impact their firm’s SEO. Here’s everything law firms need to know. March 2023 Core Update […]

There aren’t necessarily standards for what defines success in online marketing. What you’ll measure depends on your goals and initiatives, particularly when it comes to content marketing. Furthermore, the numbers alone don’t tell the whole story. You need to decipher the context around the numbers in order to really know what’s working and what’s not. Here’s […]

Do you know who your best clients are? If you do, are you able to pinpoint what makes them an ideal client? How can you apply that information to all of your marketing activities in order to maximize profitability? In this post we are talking about creating client personas for your law firm. Here’s what you […]

Want to generate more leads from your law firm’s website? Here are 15 tips on web marketing for law firms that will help you do just that. Lawyers and law firms spend countless dollars on building and refining their websites. Yet too many legal professionals believe the common myth that once their website is up […]