by Kevin Vermeulen | Dec 7, 2017 | Content Marketing
People are more drawn to visual content than written materials. It’s the brain’s natural response. Visuals are faster and easier to digest. In the past few years, industries have worked out ways to utilize this cognitive process to promote products or services. As...
by Kevin Vermeulen | Nov 24, 2017 | Content Marketing
E-books are a time-tested way to get the word out about your knowledge, skills, and expertise and provide helpful information to your target audience on a particular subject. If done correctly, e-books can also help to generate a healthy flow of income. The main goal...
by Kevin Vermeulen | Nov 2, 2017 | Search Engine Marketing
YouTube is one of the most influential — yet easily overlooked — advertising channels available on the Internet. For businesses, like law firms, that mainly produce text-based content, it’s easy to forget about the power of video. And with nearly one and a half...
by Kevin Vermeulen | Oct 12, 2017 | Digital Marketing
It’s inevitable that at one point or another you’re going to want to redesign your law firm’s website. Maybe search rankings have dropped off. Maybe lead generation and conversions have fallen. Maybe it’s just been a while and the site isn’t fitting in with modern...
by Kevin Vermeulen | Oct 2, 2017 | Digital Marketing
The contact page just might be the most important page on your law firm’s website. It is the point at which potential clients will decide if they trust you and give you their contact information. It is where your relationship with a new client begins. Yet, while...
