Author: Kevin Vermeulen

People are more drawn to visual content than written materials. It’s the brain’s natural response. Visuals are faster and easier to digest. In the past few years, industries have worked out ways to utilize this cognitive process to promote products or services. As such, there has been a significant surge in video marketing. As per […]

E-books are a time-tested way to get the word out about your knowledge, skills, and expertise and provide helpful information to your target audience on a particular subject. If done correctly, e-books can also help to generate a healthy flow of income. The main goal of an e-book is to obtain leads. E-books are the […]

YouTube is one of the most influential — yet easily overlooked — advertising channels available on the Internet. For businesses, like law firms, that mainly produce text-based content, it’s easy to forget about the power of video. And with nearly one and a half billion users, YouTube wields considerable power. See: A Law Firm’s Guide […]

It’s inevitable that at one point or another you’re going to want to redesign your law firm’s website. Maybe search rankings have dropped off. Maybe lead generation and conversions have fallen. Maybe it’s just been a while and the site isn’t fitting in with modern trends. There are plenty of good reasons to give your […]

The contact page just might be the most important page on your law firm’s website. It is the point at which potential clients will decide if they trust you and give you their contact information. It is where your relationship with a new client begins. Yet, while careful thought is put into many website design […]

Did you know that your email marketing list goes down in value by roughly 22% each year? Some subscribers opt-out of your list. Contacts change their email addresses without you knowing. Others just abandon the email address they use exclusively for filling out website forms. All of this becomes a problem if you’re trying to […]

Attending a conference can be beneficial in so many different ways. Conferences are an opportunity to hear new ideas, get expert advice on old ideas, and increase the size of your personal and business network. In fact, there is generally so much going on at a conference that it can be difficult to sort through […]

A great way to stay top of mind with clients and prospects, deliver value, and nurture relationships is with automated email drip campaigns. The idea is that you can segment your email audience into different groups and fine tune the messages that each segment receives. Why Law Firm Email Drip Campaigns Make A Difference Assuming […]

Marketing evolves so quickly in the Internet age that sometimes businesses, and even marketers themselves, have trouble keeping up. While some take advantage of cutting edge concepts and technology, others hold firm to old ideas that still seem to work, but could actually be hindering results. One of the most important marketing metrics for any […]

Facebook provides one of the most powerful advertising platforms available today. With their seemingly endless list of configuration options, it’s possible to create everything from a worldwide advertising blitz all the way down to a micro-targeted campaign that will only be seen by a handful of people who fall into a specific demographic. While it […]

There’s been talk recently about tools for law firm communications and Slack has emerged as a popular option. As a user for many years, I couldn’t agree more. If you’re still on the fence, here some points to consider when making your decision. And, take a look at how one law firm moved from Yammer, Chatter, and […]

In the world of online marketing, one of the most powerful platforms lawyers can use to get their message out, build a brand, and establish trust is video marketing. The Internet has transformed the idea of marketing through video into an easily accessible, affordable, and even interactive new medium. The days of spending tens of […]