Author: Kevin Vermeulen

Once you’ve made the investment to attend a conference, there’s no turning back. We’ve all been to events where we’ve seen booths that are packed with traffic…..and those that are empty with staff standing around chatting only to each other. The problem is, if you end up in one of those latter booths, your wasting […]

There’s a reason A/B testing for landing pages is so common. It’s because making even small changes can significantly impact the conversion rate of a page. Tiny things like button placement and colors can affect how many people are willing to click on your call to action. However, there are a few things that all […]

A re-engagement campaign for your law firm is a great way to reconnect with contacts who have stopped opening your emails or visiting your website. Assuming you have an email newsletter or are sending out client alerts, you likely have many contacts on your lists who do not actually engage, either completely ignoring the emails […]

In this episode of Legal Marketing 2.0, Paula Zirinsky of K2 Intelligence discusses the differences between Big Law and boutique law marketing, how to move from different types of firms, and the future of legal marketing. Subscribe to the Legal Marketing 2.0 Podcast via Apple Podcasts, Stitcher, or RSS feed, and get all of the episodes automatically delivered […]

Law firm marketers are usually called upon to handle various different tasks and initiatives. Some of those tasks are focused on raising a firm’s brand awareness and enhancing the thought leadership position of the firm’s lawyers. Other tasks are focused on supporting business development and generating leads in order to acquire new clients.  Lead generation […]

What is a chatbot? Simply put, they are computer programs designed to simulate conversation with human users, especially over the Internet. They can leverage voice, text, or a mix of both. In voice based options (like Alexa), the response to a question will be returned verbally. If the interaction happens in a chat window online, […]

Lawyers have a range of tools at their disposal for advertising and marketing, including LinkedIn. This content platform can deliver excellent visibility without any cost; you just have to put in the time and effort. This ability began about two years ago when LinkedIn opened up the publishing part of its platform to all its […]

Last week we discussed a few of our favorite tools for Twitter. Today, we’re talking about useful Facebook tools for law firms that make your marketing more effective on the platform. We asked several top marketers what some of their favorite tools are for Facebook, the largest social network. There are so many to pick […]

In this podcast, Jay Linder, Director of Marketing and Communications at Cleary Gottlieb Steen & Hamilton LLP, talks with us about the value of thought content for law firms, how content can foster business relationships, and how legal marketers can influence greater buy-in for content marketing efforts. Subscribe to the Legal Marketing 2.0 Podcast via Apple Podcasts, […]

If you’re not familiar with call tracking, you could be missing out on a key way to strategically target clients and gain valuable insight that will help with your marketing and business development efforts. Here’s what you need to know. What is call tracking? Call tracking (otherwise known as call analytics, attribution, or intelligence) is […]

It’s time to optimize your law firm website for audio. Did you know that in 2016, Google’s CEO said that 20% of their searches were voice-based? And Gartner predicts that by 2020, 30% of searches will be performed without a screen. With the increase in popularity of voice commands for phone and household devices like […]

Law firms need to be aware of Google’s change to mobile-first indexing to avoid potentially negative consequences. This mobile-first index prioritizes websites that are mobile-friendly in response to the growing number of people who browse the web on their smartphones. This switch was first announced two years ago and started rolling out slowly. Google began […]