Author: Kevin Vermeulen

Social media marketing is an essential piece to any law firm’s online marketing strategy. When it comes to the fundamental tenets of a practical and effective social media strategy for law firms, it’s extremely impactful to learn best practices from people who are experts in the field. Fortunately, many pioneers in the social media space […]

Employee advocacy plays a significant role in a law firm’s social media marketing strategy. When employees promote their law firm’s content on their own social profiles, it significantly extends the reach of a message and increases online engagement. In fact, as we previously discussed, encouraging your employees to share company-related content can increase overall likes […]

One of the toughest lessons for lawyers to learn is that their blogs — which they may find interesting — ultimately do not resonate with their target audience. That is why the value of data in the context of content marketing cannot be overstated. Through data-driven analysis, you can identify your prospect’s trending topics and […]

If you’re an attorney who’s looking to tap into a wider audience and reach more prospects, you should consider starting your own podcast. Podcasts are one of the fastest growing trends in content marketing today. According to a recent study, 32% of the population listens to podcasts regularly. For the savvy attorney, that’s an opportunity […]

In this episode, Guy Alvarez discusses the notion of “content experiences” with guest, Jenn Bankston. Content experience is the evolved legal marketers’ approach to content marketing, with a shift in focus from creation and consumption to experience and engagement. Tune in to learn how you can create your own content experience strategy with insights and […]

The Social Law Firm Index explores the success of law firms’ digital marketing efforts and includes reviews and rankings of all firms on the 2019 Am Law 200. We study and publish our findings to raise awareness about the value of digital marketing for law firm business development. The Social Law Firm Index analyzes each […]

You’re most likely familiar with the term SEO, or search engine optimization. You were probably introduced to the concept very shortly after deciding to put a website online to help promote your law practice. Are you familiar, though, with the term “meta description”? Meta descriptions are one of the most important on-page SEO factors. In […]

Digital marketing success depends largely on the quality of your content marketing. Blogging regularly and consistently is extremely important, yet many of our clients have a laundry list of reasons why they can’t focus on a blog right now. Most times, it’s because they don’t know how to take the first step. So, here’s our […]

Webinars are a great way for law firms to showcase the knowledge and experience of their lawyers, while also collecting qualified leads in order to grow their database. However, successfully promoting and executing a webinar can prove to be challenging for law firms, especially if you don’t generate the results that you were hoping for. […]

All online searches begin with someone — maybe a client or a prospect — typing a keyword or (key phrase) into a search engine. Researching and uncovering the common keywords that are used to find out information relevant to your law firm’s services is coveted insight. Lawyers can use keyword research to understand their target […]

In today’s technology-driven global economy, it is essential that your law firm’s website has a professional appearance and provides valuable client-centric information to your target audience. To stay competitive in the modern marketplace, your law firm website has to instill a level of credibility and trust in order to influence prospective clients to pick up […]

At the rate at which people consume content online – content is still king.  Beyond traditional advertising, content can speak to your future clients in a way that no amount of paid advertising or promotion can. In this blog post, we teach you how you can develop an effective and efficient content strategy for your […]