by Kevin Vermeulen | Nov 23, 2022 | Social Media
LinkedIn remains one of the top platforms for law firms. It is the #1 professional networking site, so it’s the perfect platform for those looking to establish their firm as an industry leader. LinkedIn has a robust set of features, including advertising capabilities,...
by Kevin Vermeulen | Nov 21, 2022 | Social Media
Social media presence is the visibility a person or brand has on social media, resulting in connections with the community. It’s certainly possible for a growing lawyer to thrive without being active on social media – but it’s far more difficult. The stronger...
by Kevin Vermeulen | Nov 16, 2022 | Digital Marketing
Humanizing your law firm can do a lot for your bottom line. That is, ensuring that your firm comes across as relatable and approachable can attract more clients and secure more engagements. Remember that prospects considering a lawyer need a guide to help them through...
by Kevin Vermeulen | Nov 9, 2022 | Marketing Technology
Marketing automation refers to the use of software and other technologies to automate repetitive tasks and improve the effectiveness of online marketing, including email, social media, websites, and any content you publish. Marketing automation is tremendously...
by Kevin Vermeulen | Nov 7, 2022 | Social Media
Video has become a key element of a successful marketing mix; and in fact, has become really important on LinkedIn. Video content has been proven to capture more users’ attention, and audiences are more likely to share video than other types of content (20 times more...