Author: Kevin Vermeulen

For your law firm’s most effective video ad strategy, try aligning video content with the 3 stages of the buyer’s journey. By creating videos with a funnel-focused mindset, you can nurture and convert more leads into clients. Design each video with its particular role in the buyer’s journey, and your results will not disappoint. In […]

Driving traffic to your website is a great start, but it’s not a strategy in itself. You need your website to generate real leads that will lead to new business for your law practice. This is where conversion rate optimization (CRO) comes in. Use CRO to persuade visitors to complete a desired action, such as […]

Marketing automation refers to the use of software and other technologies to automate repetitive tasks and improve the effectiveness of online marketing, including email, social media, websites and any content you publish. The main goal of marketing automation is to nurture prospects and leads over the long-term. A well-designed automation workflow saves time, increases audience […]

When you’ve spent time writing a compelling blog and finally hit the publish button, you feel a sense of accomplishment; you feel like your content marketing efforts are done. That is not the case, however. Your work is only halfway over. Now, it’s time to work on blog promotion.  You can’t just create valuable, high-quality […]

The growth of the marketing technology (MarTech) industry continues to explode, with thousands of marketing software vendors providing a wide-range of tools to support today’s modern marketer. From email and social media automation to analytics and personalization, MarTech enables law firm marketers to achieve more in less time. However, the abundance of solutions available today […]

Social media is an incredibly useful tool for every type of business, including a law practice. But to make the most of it, you should be creating videos as a part of your content strategy. Not only do social media users prefer videos, videos for lawyers can help build trust and generate leads. However, you […]

Nowadays, law firms put a lot of emphasis on new marketing opportunities, such as crafting videos on Instagram and LinkedIn, to reach their prospective clients. While there is nothing wrong with contemporary communication methods, they shouldn’t distract you from one of the oldest and most effective messaging channels — email newsletters. Your law firm’s email […]

During the Ads Innovation Keynote at Google Marketing Live, Google mentioned several new developments that can make marketing and advertising even more effective. One of the most exciting announcements was the new Discovery Ads. Similar to what you might have seen with Facebook carousel ads, these offer swipeable, interactive content. Here’s everything law firms need […]

A strong online presence reinforces your law firm’s brand and helps you gain the credibility that you need to attract more clients. In the increasingly remote environment created by the pandemic, maintaining your online presence has never been more important. Keep reading to learn how your law firm can both build and protect your digital […]

Surveys show that 87% of LinkedIn users view the platform as a trusted source of information.  For lawyers using social media to build their brand, no platform is better than LinkedIn to demonstrate knowledge and experience, build trust, and become an authority in their niche.  Here are 10 steps lawyers can follow to become LinkedIn […]

Once you’ve created and launched a LinkedIn ad campaign for your law firm, you’ll need to analyze its performance and look for opportunities of improvement. Tracking and analyzing ad performance can help you glean insights, optimize strategy, and ensure you are allocating resources only to methods that are generating real business results. If you aren’t […]

Podcasting is a powerful tool, and one of the most critical components of a podcast is the speaker’s voice. A high quality podcast voice can be the difference between an engaging and exciting podcast or a lackluster one. If you are already leveraging podcasts as part of your law firm’s marketing mix, this is a […]