Author: Kevin Vermeulen

How to Avoid an SEO Disaster During a Law Firm Website Redesign

Redesigning or migrating your website is a huge undertaking. Many firms move forward with the effort and investment in hopes that their sites will be more discoverable and bring in more traffic and leads – but that doesn’t always happen.  Website migrations that don’t take search engine optimization (SEO) into account ahead of time often […]

What should your law firm blog about?

Effective blogging is not only a great lead generation tool, but a value-add for current clients. Blogs and thought leadership content can help improve your reputation and credibility as a lawyer and help attract new clients. Of course, to maintain your law firm’s blog, you have to post regularly. Sometimes the hardest part of writing […]

9 Ways Legal Service Providers Can Revive Disengaged Leads

Losing leads is a very real – and very frustrating – part of business. Even if you have done everything correctly and are executing a well-planned strategy to engage leads, eventually some of them are bound to go cold. Whether they went with another company, have new budget limitations, or even changed jobs – you […]

5 Reasons Your Law Firm Needs an ADA Compliant Website

You’d probably be surprised to learn how many people are affected by disabilities. In the United States, 1 in 4 people live with a disability. That’s probably more than you would have thought – and it’s certainly more than websites account for. Only 10% of the internet is accessible to those with disabilities. Websites are […]

The Best Software for Editing Your Law Firm’s YouTube Videos

Video is a huge deal. Users watch almost 5 billion videos on YouTube every day. Using this channel presents a lot of opportunities for lawyers and law firms to display their expertise and their offerings. The only problem is, with so many videos out there, it’s hard to stand out. Needless to say, it’s important […]

Facebook for Law Firms: 20 Tips To Gain More Followers

Getting more followers on social media is an important goal for many law firms. That’s because a growing number of followers is a sign of expanding reach and exposure. As your firm scales, you should see a similar trend happening with your Facebook followers. We know that buying followers doesn’t really work (because those purchased […]

The Anatomy of a Lead Generating Law Firm Website

If you follow our blog, you know that we believe your website is your biggest marketing tool. It’s an important avenue for turning prospects into clients. We often talk about how to drive more high-quality traffic to your law firm’s website, but traffic alone won’t impact revenue unless visitors become new clients. That’s why it’s […]

How Legal Marketers Can Measure Account-Based Marketing Success

Measuring the effectiveness of your law firm’s account-based marketing (ABM) campaigns can be difficult—especially when you’re collaborating across several internal teams, leveraging multiple tools, and engaging with prospects and clients across various channels. However, the success of your ABM strategy depends on measurement. For your ABM campaigns to truly thrive, you must be able to […]

4 Common Account-Based Marketing Mistakes Law Firms Make

Account-based marketing (ABM) is part of a modern approach to B2B law firm marketing. We’ve seen law firms experience very real results from account-based marketing, as opposed to traditional, less targeted marketing efforts. On the other hand, proper ABM engages several systems and processes in order to involve the correct stakeholders within an account, and […]

5 Qualities of Successful Law Firm Webinar Programs

Webinars have always been an important part of law firm marketing, but they’ve ramped up during the COVID-19 pandemic. As in-person events such as seminars have been increasingly canceled, webinars have replaced these opportunities. There are a few traits that successful law firm webinars have in common. 1. Enthusiastic, passionate hosts When offering a digital […]