Author: James LaDue

PPC is incredibly complex – but it can offer tremendous benefits when used correctly. Unless your PPC is already in a sophisticated state, chances are there is more you can do to achieve PPC success. In this blog, I’ll go through 10 of my favorite tactics for improving pay-per-click for law firms.  Pay-per-click for Law […]

SEO is a constantly evolving science. That makes it hard to know which tactics are helpful, and which could actually be hurtful. It’s important to be up-to-speed on the latest algorithms and practices or you risk harming your firm’s online visibility. Here are 13 outdated SEO practices that we now know to stay away from.  […]

In the digital marketing landscape, law firms often face the question: SEO or SEM? Understanding the distinction between these two strategies is crucial for enhancing your online presence and attracting clients. In this blog post, we are breaking down everything you need to know about the differences between SEO and SEM. What Is SEO? SEO […]

Standing out in search engine results is crucial in the highly competitive legal industry. While many firms focus on broad keywords like “lawyer” or “legal services,” the real magic often lies in long-tail keywords. These longer, more specific phrases can dramatically improve your law firm’s online presence and attract more qualified leads. Let’s dive into […]

As a law firm, your homepage represents potential clients’ first impressions of your practice. Mastering the critical elements of homepage design can set your firm apart from the competition, attracting and converting potential clients. In this comprehensive blog, we will delve into 19 best practices to help you create an enticing and efficient homepage. Your […]

In the competitive legal industry, your firm’s online presence can make or break client acquisition efforts. One of the most critical yet often overlooked aspects of SEO is ensuring that search engines can easily discover and understand your website. This process, known as crawling and indexing, is essential for your site’s visibility in search results. […]

To be competitive in today’s market, you need to be visible online. That’s good news, though, because even small firms can have a big impact in the digital space. If you have ever thought that your firm is too small to develop a dedicated SEO strategy, it’s time to change that thinking. Here’s our advice on […]