Author: Guy Alvarez

The Three Levels of a Social Business

There have been many attempts over the last year to define what a social business is. IBM, Salesforce.com and many other enterprise software companies are spending a significant amount of money on advertising and marketing, trying to educate business owners of the...

Can a Law Firm Become a Social Business?

A couple of weeks ago, I had an opportunity to speak on a panel at Business Development Institute’s Social Media Marketing Summit for Law Firms. It was a very well executed event with approximately 200 law firm professionals in attendance. The panel I spoke at...
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Is Social Collaboration the Key to Associate Retention?

Guy, a former practicing lawyer, is the founder and CEO of Good2bSocial. Guy has advised Fortune 100 companies & AmLaw 100 law firms on all aspects of digital marketing. He helps clients develop digital marketing strategies that enhance their thought leadership position and generate qualified leads. Connect with Guy on LinkedIn.