by Guy Alvarez | Jun 1, 2022 | Legal Marketing
If Doc Brown pulled up in your driveway – flux capacitor intact and full of fuel – and offered you a chance to do anything, learning how to build the law firm marketing team of the future wouldn’t make the top one million choices. As the marketing landscape...
by Guy Alvarez | May 31, 2022 | Digital Marketing
Your future clients are almost certainly online, and that’s where they will look for your services. However, planning strategies to gain visibility online can be complex and even overwhelming. How can you create a digital marketing strategy that is effective,...
by Guy Alvarez | May 25, 2022 | Legal Marketing
When we slip on our coziest shoes or sit down in our favorite chair, a warm and fuzzy feeling of comfort unlike anything else sets in, as if the footwear or furniture was made just for us. It’s so reliably relaxing that we turn to it repeatedly in times of personal...
by Guy Alvarez | May 19, 2022 | Podcast
In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Michael Janovici to discuss how attorneys can raise their profiles through industry associations and events. Michael is the Client Relations Director in the Los Angeles office of Kimball, Tirey...
by Guy Alvarez | May 18, 2022 | Marketing Technology, Uncategorized
In the tech space, the tools at our disposal and the associated terminology fluctuate more than the late, great Prince decided to change his stage name. This time up, the “Artist Formerly Known as Universal Analytics” had a career makeover and would prefer to go by...