Author: Talia Schwartz

The Complete Guide to Using Twitter for Law Firms

When used appropriately, Twitter can prove to be a catalyst for starting conversations with others in your areas of practice, sharing and cultivating useful information, and reading up on hot topics such as new court rulings and regulations. Twitter can also be a valuable source for building trust and engagement with existing or potential clients. […]

Pay-Per-Click Advertising for Law Firms: Top 10 Mistakes to Avoid

Pay-per-click advertising for law firms can be effective when you choose the right keywords, select the right type of ad, and make the most of your budget. With pay-per-click (PPC) advertising, your ad can appear on search engine results pages or partnering websites, and you’ll only pay when someone takes action and clicks on your […]

5 Complex Law Firm SEO Problems & How to Fix Them

SEO is an essential part of any law firm’s digital marketing. The challenge with SEO is that it’s always changing. Between complicated algorithms and technical components, there is a lot that can go wrong when it comes to optimizing for search, and that’s challenging for a lot of firms. We wanted to give our audience […]

Law Firm SEO Strategies to Outrank Your Competitors Online

If you’re a newly established law firm and you haven’t taken full advantage of search engine optimization (SEO) yet, you’re missing out on online lead generation opportunities. Practicing proper SEO is one of the most effective ways you can grow your practice online. Your law firm SEO is directly related to how well you rank […]

10 Tips to Increase Your Law Firm’s Instagram Following

Increase Your Law Firm’s Instagram Following Instagram has grown into a serious social media platform and one that’s important to the business world as well as for personal use. If your law firm is on Instagram, it’s important to gain more followers. With over 200 million active monthly members, there are plenty of prospective clients […]

10 Things Legal Marketers Can Learn from Google Analytics

If you want to know what kind of impact your law firm’s website and marketing efforts have made, you should be familiar with Google Analytics. Google Analytics allows you to track and analyze every last detail of your law firm’s website and traffic. In fact, Google Analytics gives you so many options, and so much […]

10 Lead Generation Tactics for Personal Injury Law Firms

Personal injury lawyers need more clients. Every law firm wants more clients, but in the higher-churn industry of personal injury, leads that turn into clients are the name of the game. If you’re looking to ramp up your practice, try out these 10 lead generation tactics for your law firm.  Lead Generation Tips for Personal […]

A Legal Marketer’s Guide to Facebook Analytics

If you’re using Facebook to build more of a presence for your firm, it only makes sense to use the accompanying analytics (also called Facebook Page Insights). The internet offers a plethora of information on how best to use these analytics, but here we’re going to focus on a legal marketer’s guide to Facebook analytics. […]

A Lawyer’s Guide to LinkedIn Marketing: 9 Best Practices

According to information published by LinkedIn, executives rate the platform as their number one choice for professionally relevant content. In the B2B world, 80% of social media leads come from LinkedIn. Those are important findings, because they solidify LinkedIn’s position as a critical component of digital marketing for professional services like legal. In the event […]

Podcast Ep. 108: Balance by Design: How to Design a Successful Legal Career and a Happy Life

In this episode, Guy Alvarez discusses how to design a successful legal career with guest, Marianne Merritt Talbot. Marianne is an expert on business development and marketing, coaching, executive presence, and personal development. She is the Executive Vice President of SCG Legal, an award-winning international law firm consortium, and the author of the new book […]

Top 5 Law Firms on YouTube

Video continues to be one of the most effective content formats online. In fact, research shows that marketers who use video can grow revenue nearly 50 percent faster. With more than 1 billion users, YouTube is by far the most popular video platform there is. More than 50 percent of people watch more than an […]

Tips for Developing your Law Firm’s 2020 Digital Marketing Budget

Digital marketing plays an integral role in developing a law firm’s brand and generating new business. Law firms that properly invest in digital marketing can more easily reach and influence their prospect’s decisions. What becomes complicated for most firms is deciding how much money to spend and where to spend it.  As the online landscape […]