Most law firms today understand the importance of digital marketing, but many are not spending enough on digital, or are not spending strategically. Advertising on social media is a large part of a firm’s digital marketing efforts. With several different platforms...
In our recent Social Law Firm Index study, we discovered that large law firms are beginning to invest significant time and effort to ensure that their website can easily be found on search engines. Many top law firms have developed effective search engine optimization...
Your law firm likely spends a great deal of time creating and curating content for its website in order to provide current and prospective clients with answers to their legal questions and showcase your expertise. With all the time and effort your firm puts into...
Building a website for your law firm is a large undertaking – considering SEO best practices to increase your search engine visibility can make the task even more complex. To make the process more manageable, it can be helpful to break your SEO strategy down according...
Digital marketing has become an integral part of the marketing and business development efforts of law firms. A September 2018 survey we conducted with the Legal Marketing Association (LMA) found that more than half of firms surveyed ranked the importance of digital...