by Alanna Fichtel | Jun 6, 2019 | Social Media
Influencer marketing has become an important part of social media strategy for brands, services and companies, including law firms. While there are many ways for law firms to grow their audiences and expand their reach through social media, influencer marketing is a...
by Alanna Fichtel | May 17, 2019 | Social Media
In a 2018 report, Twitter released findings on the effectiveness of influencer marketing on social media platforms, particularly on its own service due to the immediate nature of the platform. They found that 61% of Twitter users follow an influencer or creator, with...
by Alanna Fichtel | May 6, 2019 | Legal Marketing
While we aren’t yet halfway through 2019, it has been an exciting year so far for the Legal Marketing 2.0 Podcast. From predicting digital marketing trends, to hosting industry leaders, we have shared business advice, personal stories, and best practices on topics...
by Alanna Fichtel | May 6, 2019 | Social Media
We have discussed the topic of influencer marketing for law firms previously on our blog. To review, influencers are thought leaders in a field or practice area with a reputation for being knowledgeable and well-respected. Influencer marketing can ultimately help...
by Alanna Fichtel | Apr 25, 2019 | Digital Marketing
Audio is an effective yet frequently underutilized medium in content marketing. While podcasts aren’t the only type of audio content out there, they have been growing in popularity. The 2018 Infinite Dial Study by Edison Research found that over 22% of the US, or 73...
