Author: Good2bSocial

SEO is a process, meaning that you must constantly monitor, measure, and improve upon all the factors that determine how your website ranks in search results. In order to analyze your website’s SEO metrics, you need tools that gather and evaluate the appropriate data. In this post, we review the benefits of two major SEO […]

Marketing automation refers to a collective software that exists with the goal of automating marketing actions. Those marketing actions are pointed toward driving awareness to your firm using your website and using your market to procure more business development opportunities. These technologies automate marketing activities in order to increase efficiency. This webinar wrap-up delves deeper […]

Lawyers sell their knowledge and know-how. But how does one demonstrate what they know or that they are a player in a particular field? Jennifer Schaller joins us on the Legal Marketing 2.0 podcast to discuss content marketing, and in particular, thought leadership marketing.   Subscribe to the Legal Marketing 2.0 Podcast via Apple Podcasts, Stitcher, Google […]

Advertising and marketing has only become more difficult as consumers have become more wary of marketers’ tactics. We’ve discussed before that one way to overcome this challenge is publishing client-centric content more than promotional content. One way to increase the value of your thought leadership is influencer marketing, the fastest growing online customer-acquisition channel. Influencer […]

In this episode of the Legal Marketing 2.0 podcast we chat about attorney bios, typically, the highest trafficked pages on a law firm’s website. Mary Trice of Winston & Strawn, shares her experience about the process of identifying the problem, getting everyone at the firm on board, what makes an effective bio, and optimizing each […]

Can you just write the testimonial and I’ll sign off on it? Anyone who’s asked for a testimonial has heard a similar response. In this episode of the Legal Marketing 2.0 podcast, Vikram Rajan talks about why and how lawyers can get authentic testimonials from passionate clients. Subscribe to the Legal Marketing 2.0 Podcast via Apple Podcasts, […]

Good2bSocial’s founder Guy Alvarez welcomes software engineer and legal marketer Jaron Rubenstein to the podcast. They discuss five questions legal marketers should ask in 2018. Jaron touches on content marketing, engaging with your firm’s target audience, the potential of artificial intelligence in marketing, getting the most out of your content management system, and much more. […]

In this episode, we chat with attorneys Kristin Tyler and Michael Brunet of LAWCLERK™ an online marketplace connecting small firms with freelance lawyers. We discuss the emergence of legal marketplaces, including a discussion of LAWCLERK™ and the opportunities, including personal branding, for today’s lawyers. Subscribe to the Legal Marketing 2.0 Podcast via iTunes, Stitcher, Google Play, or […]

Google Search Console is important for a law firm’s website in that it can tell you about your site, show how it appears in search results, alert you to technical issues, and much more. This past July, Google announced a beta version of Search Console and gradually released it to select users. On January 8th, […]

We’re operating in a digital world where clients have so many ways to engage, which is why law firm marketing teams needs somebody to manage the technology. Subscribe to the Legal Marketing 2.0 Podcast via iTunes, Stitcher, Google Play, or RSS feed, and get all of the episodes automatically delivered to your favorite podcast app or RSS […]

When people hear your law firm’s name or see your logo, what do they think of? Hopefully, their association is positive and they think of you as a law firm they can trust. Hopefully, they think of you at all. Law firm branding and trust is important to stay top of mind with clients and […]

Collaboration is more important today than it was yesterday and will be more important tomorrow than it is today. Harvard Law’s Dr. Heidi Gardner joins Good2bSocial’s CEO Guy Alvarez to discuss smart collaboration in the legal industry backed up by data and research. Subscribe to the Legal Marketing 2.0 Podcast via iTunes, Stitcher, Google Play, or RSS […]