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We help lawyers, law firms, and companies that sell to law firms generate more leads and acquire new business.
We work with law firms and companies in the legal industry who are serious about growth but are often frustrated that they’ve spent time, money, and effort on their website and on digital marketing, yet they still don’t generate the results they had hoped for.
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LinkedIn Launches Video Cover Stories and Other New Features Legal Marketers Should Know About
LinkedIn has been helping professionals bring their story to life for years. The online professional network continues to evolve and they recently released several new features designed to maximize their on-platform presence. The biggest change is likely the video...
How Law Firms Can Benefit From Campaign-Driven Marketing
You can’t begin to achieve your law firm’s marketing goals until you clearly define them. Clever commercials or enlightening podcasts will be only that if they are not tied to strategic, measurable goals. Once you define your goals, you can develop a strategic...
Data Analytics For Law Firms: 11 Valuable Metrics Legal Marketers Should Track
As a legal marketer in a data-driven world, you’re no doubt aware of the fact that there are a variety of data analytics and metrics that need to be tracked in order to understand your law firm’s marketing performance. They key to using data to make better decisions...
10 Ways for Legal Marketers to Find, Engage, and Grow an Audience on Social Media
Social media marketing is table stakes these days. Everyone is doing it, so the only way to stand out is to do a better job than your competition. Growing your audience is important, but not enough. You must engage your followers, and constantly find new ones. Organic...
How to Use Hashtags on LinkedIn to Grow Your Law Firm’s Audience
LinkedIn is constantly improving to better serve users. Though the platform has been around since 2003, they introduced the use of clickable hashtags in 2016. Other platforms have been using them much longer, and they’ve become one of the standard aspects of using...
Podcast episode Ep. 128: TikTok for Lawyers: How This Unlikely Social Media Platform Can Help Generate Business
In this episode of The Legal Marketing 2.0 Podcast, Guy is joined by Michelle Wilson Murphy. Michelle is the owner of Wilson Murphy Law and The CEO of Legal Loft. As a trademark and small business attorney, Michelle works with businesses and creatives to secure and...
Marketing Automation 101: A Guide for Law Firms
As digital marketing evolves, there are more and more channels for law firms to manage. Email, social media, paid advertising, content delivery...there is a never-ending list of activities to perform in order to gain and nurture leads. Marketing automation can help...
15 Essential Social Media Marketing Tips for Law Firms From Beginner to Advanced
No matter where you are in your legal marketing journey, you can learn new things. Whether you’re brand new to social media or just looking for some fresh inspiration to ramp up your law firm’s digital presence, take a look at the following list. We’re offering 15 of...