Tag: social media

When it comes to setting up a social media presence, one of the areas that most lawyers overlook is the bio section of the various social platforms. The bio section is often filled out almost without a thought, in haste, and rarely updated. This is a big mistake. Although it may seem like an afterthought, […]

Facebook Advertising for Lawyers Placing ads on Facebook is, without a doubt, one of the most effective advertising options on the Internet today. With the vast amount of incredibly detailed information Facebook can provide about its millions of users, the social media giant offers targeting options that no other advertising platform can match. If your […]

There is no better social platform to reach and engage with law firms than LinkedIn, especially now, when in-person networking is not an option. You’ve likely heard us tout the benefits of this channel before, but one of the best things about using LinkedIn is the ability to begin warm conversations with people. There is […]

I was asked to speak last week at the annual NALP conference in Hollywood, Florida. I was a little afraid that the beautiful weather and the lure of the beach and pool would greatly diminish the attendance at my session. However, I was pleasantly surprised by the great turnout at the session on a topic […]

Law Practice Blogging and Social Media It’s not enough to have a static web presence for your law practice. You also need to use blogging and social media to engage and provide value. Industry leaders Guy Alvarez and Kevin O’Keefe share tips and best practices on how to build a blog and social media presence to […]

Build a website and they will not come. In today’s world it’s not enough to have a static web presence for your practice. You also need to engage and provide value — with law blogs and social media, and digital marketing. Ok, you’re convinced, but do you understand what it takes to build a successful […]

The typical law student is part of the millennial generation that is constantly on social media. Between Facebook, Twitter, LinkedIn and Instagram there is a wealth of people to engage and content to explore. Law students use these social networks to connect with friends, but what if they use them to create relationships with others […]

Where do law firms turn to find the expert talent to lead their marketing initiatives and grow business? Sometimes they are able to reach within and find a lawyer from their own ranks to step up and answer the call. This was the case for Gretchen Koehler, CMO of global litigation funding firm Bentham IMF. […]

With the advent of social media, client dissatisfaction can be communicated in a much more expedited and public way than in the past. A client can simply go to one of many review sites like Yelp or Google and publish a negative review for the world to read. Unhappy clients can also let their Twitter […]

Facebook, has built a new live-streaming platform that allows its users to create their own unique video anytime and anywhere. We’ve mentioned how video is becoming more and more important for increasing SEO and building brand trust. Now, let’s explore how law firms use Facebook Live to engage with their audience and what other benefits it may […]

With more than 313 million active users per month, Twitter has taken the world by storm. Twitter’s stated mission is to give everyone the power to create and share ideas and information instantly. Seventy-nine percent of Twitter users live outside the United States, and the platform drives one billion unique visits monthly to websites embedded […]

Are you planning an event for your law firm? Wondering how you are going to be able to create buzz that will get people excited about attending. Well, have no fear. We are here to help you with a fool-proof social media event strategy, and you don’t have to be a professional party planner to pull […]