Tag: Social Media Monitoring

Real-time marketing in social media is a strategy that can and should also be employed by savvy lawyers and law firm marketing directors. There are many social media monitoring tools available that will enable lawyers and law firm marketing professionals to monitor conversations and posts on social media and provide them with an opportunity to […]

The most common mistake that organizations and individuals make on social media is too much promotion and too little listening. I call it “the bullhorn approach.” Too many believe that social media is just another advertising and marketing channel where they can endlessly write about themselves and shamelessly promote their products and services. All they do […]

“The practice of finding, organizing & sharing the best, most relevant content on a specific topic.”

Twitter lists help you manage your time, organize your feed and stay current on a certain topic or industry. We have written in the past about some basic ways lawyers and legal marketers can use Twitter to raise awareness of their services, strategically grow their networks and position themselves as thought leaders in their areas of […]

I had a conversation with the senior managing partner of a mid-sized law firm last week. I was referred to him through a good friend who suggested that I should contact him about the services we provide. I spoke to him on the phone and before I could say a word he basically told me that […]

Accountants for the most part are just as slow as lawyers in coming to the social media party. If anything they may be trailing behind the legal profession.

Most of us are familiar with using social media to post status updates about our vacation, photos of our family, funny videos we find on YouTube, or tweeting about our favorite sports theme. However, when it comes to using social media for business purposes, it is important to understand that the rules are different. Anything […]

By now, most professionals know the value of using social technologies for marketing and business development through the use of social media marketing techniques. Other professionals are aware of the use of social technologies for enhancing collaboration and communication with employees, partners and clients. However, there is a lesser known use for social technologies that plays […]

How can lawyers use social media to generate new leads? Yesterday I was invited to be a guest speaker on Esquire Coaching‘s weekly BlogTalkRadio show to talk about this topic. The host and founder of Esquire Coaching, Ann Jenrette-Thomas, is an attorney, professional certified coach and author who has spent nearly 18 years helping individuals and […]

In the course of our ongoing efforts to spread the message to law firms and other professional service organizations about the inherent benefits of integrating social business technology into their daily practice, we receive a wide range of interesting feedback from our friends and contacts out there in the marketplace.  Most recently, we received this email […]

Having plunged into the world of social media by joining LinkedIn, it’s now time to venture further.  The next step on your path to becoming a social media maven is to explore Twitter. Since it’s founding in 2006, Twitter has mushroomed into one of the most active sites on the Internet, boasting more than 500 […]

So it’s time to take the plunge. You’ve read through all the articles and blog posts. You’ve seen the IBM “social business” commercials on T.V at least a dozen times. Perhaps you have even dipped a toe in the water by setting up a Twitter or LinkedIn account for yourself. So now what? How do […]